Deep-Learning Mobile e-mail marketing, improve the user experience

Silicon Valley Network (CAI) April 22 mobile E-commerce World 2013 China Summit was held from April 18, 2013 to 19th at Shanghai Hongqiao Hotel. The purpose of this event is to share innovative solutions in the field of mobile e-business, to guide and promote technological innovation and application innovation, and to promote industry cooperation to promote the innovation and development of the mobile e-business industry.


Mobile e-commerce World 2013 China summit will bring together around 300 people from IBM, Samsung Electronics, Tencent, Dell, HTC, American Express, Gold, Lenovo, Mushroom Street, Victoria City, Suning, Beauty said, Unilever, McDonald's, Coca-Cola, Shanghai Jia Hua, No. 1th Drug network, Mercury Home Textiles, Raleigh, Starbucks and other companies involved.


According to China E-commerce Research Center Statistics, the first half of 2012 China Mobile E-commerce market volume reached 18.31 billion, is expected to 2015, China Mobile shopping market size is expected to exceed 250 billion yuan. At present, more and more E-commerce has entered the mobile internet, the new blue sea market.


　　


Focussend was invited to participate in the event and set up Focussend brand booth to interact with participants at the event site. With the popularization of mobile phone terminals, traditional e-commerce companies pay more and more attention to the value of mobile e-commerce to Enterprise's revenue promotion. In order to realize the success of mobile e-business, how to improve the interaction rate between customer and mobile E-commerce website is the key of enterprise operation. E-mail marketing has become an important means of mobile e-commerce operation at present. Focussend Marketing Director Rebecca: "As a provider of e-mail marketing, Focussend more concerned about the combination of e-mail and mobile carriers, and based on the characteristics of mobile terminals to design personalized creative mail, Enhance the company's interaction with customers and improve customer mobile shopping experience satisfaction.


In recent years, the integration of mobile internet and social media has laid a solid foundation for the combination of email marketing and mobile e-business. Companies can use e-mail to provide the ability to share social media to improve marketing effectiveness. A survey of internet shopping found that 1/3 of online retailers consider providing mobile client email with a button to share the Internet to improve marketing. Focussend's survey found that 43% of electric business companies believe that the integration of social media and e-mail marketing is their focus in the 2013, and more importantly through the mobile e-mail message will increase subscriber interaction rate, improve segmentation and target positioning (49%). As more marketers change their understanding of email marketing, mobile E-commerce companies also use e-mail to enhance their service experience. Mail owners are also trying to improve the conversion rate of e-mail in E-commerce marketing by using e-mail styles such as trigger class mail, welcome letter, cross-selling, personalized mail, and care-like mail. Focussend can provide e-commerce companies with mail strategic planning, mail planning, template design, member acquisition, effectiveness optimization, service outsourcing, such as the whole process of mail marketing services and strong technical force to meet the needs of users to upgrade. Focussend is committed to promoting the practical application of e-mail service in China Mobile e-commerce operation!