Dell has endured 3 years of Chinese PC market attack and defense system war

The "It Times" reporter/Li Jinghan (from Beijing) China market PC layout is quietly replaced, Dell completed the response to HP, only to open up this fierce competition in the market prologue. Next, how the big PC giants in the rapid expansion of the speed and quality, how to strike and balance, will be a system war has been Hewlett-Packard, Acer suppressed PC Giant-Dell, now finally can take a long breath. Dell, the world's biggest market, has regained the position of second place in the market. China's market share of HP in China, from 11.1% in the first quarter to 8.2% in the second quarter, and Dell up to 9% in the Chinese market, were released by IDC, the market research firm, which recently disclosed the 2010 Chinese PC market.　　At present, Lenovo's market share in China is 28.7%. Dell's superior means that a fierce competition between PC makers about market share will start again.　　Dell, Hewlett-Packard, Lenovo and Acer, who took over the founder's PC business, are on the verge of a show of dreams.　　Dell seized a few days ago, four PC manufacturers have announced their latest earnings. After three years of being hit by HP and being overtaken by Acer in the third quarter of last year, Dell 2010 began to retaliate.　　Its second quarterly report, as of July 30, 2010, showed Dell's total revenue of $15.5 billion, up 22% Year-on-year, and net profit of $545 million, up 17% per cent year-on-year. On this Hard-won achievement, Dell chairman Michael Dell said: "Whether it is revenue, operating profit, or cash flow growth, it is a strong quarter." "The results are certainly worth celebrating, because from the market share, it has completed its win over Acer and recaptured the second place in the market," he said.　　In the Chinese market, Dell topped HP and ranked second; in the Indian market, Dell has driven HP from its first position. Although Acer lost its second position in the global market, its performance has been much better than in previous years. According to its earnings, Acer's revenue for the first half of this year was NT $312.35 billion (USD 1 = 31.96), an annual growth rate of 31% per cent, net income of NT $8.517 billion, and 57% per cent over the same period last year.　　But Acer's earnings are not enough to keep the world's second-largest because of the Dell rally. Lenovo's ranking has not changed in the world's four biggest PC makers, but Lenovo's first-quarter results were certainly better than those of three other companies. In the global market, Lenovo is the strongest maker of--pc sales rose 48.1% Year-on-year, three consecutive quarters as the world's top five computer manufacturers fastest-growing manufacturers, and five consecutive quarterly growth faster than the overall market. In this quarter, Lenovo's global market share reached two digits (10.2%) for the first time, and its gross margin rose 38.6% to 5.23 from last year.Billion dollars, operating profit for 82 million U.S. dollars, is operating over the same period last year five times times the profit.　　This rare achievement, in addition to ensure Lenovo continued to forge ahead in the global market, in the Chinese market has continued to pull up the distance with the pursuers. Bad fortune in the Chinese PC market in these years, Lenovo market share first, HP market share of the second pattern, has never changed.　　In the past quarter, however, the pattern has finally been broken. The decline in HP's market share has perfected Dell.　　In fact, in recent years, HP's expansion in the Chinese market has never stopped, from its personal PC shipments in the second and 2009 PC sales to 40% growth in the industry's top, nearly 500 service points across the country and other data, HP's offensive in the Chinese market once let Lenovo tense. The pity is that, when the market offensive is about to succeed, it is destroyed by the quality of the product. At this year's CCTV 3.15 party, HP problem notebook was exposed. Hewlett-Packard's explanation is: the cockroach in the Chinese student dormitory is too scary. This statement caused the consumer's extreme dissatisfaction, although the late Hewlett-Packard has issued a number of sets of remedial measures, but it is difficult to recover in the hearts of consumers have caused harm. After the incident subsided, and HP sales agents will be "refurbished machine" as a new machine for sale to consumers, and a lot.　　These frequent events eventually led to the decline in HP's rankings. IDC data showed that global PC shipments grew 22% per cent year-on-year in the second quarter, indicating continued growth in consumer demand.　　IDC analyst Jaychou said the increase in PC shipments was mainly due to the replacement of outdated computers, the promotion of low-cost computers and the fact that many users around the world were buying new computers. According to IDC, HP is still the market leader, with shipments reaching 14.765 million units, but its market share has dropped to 18.1% from 19.7% a year earlier, with Dell's market share of 13%.　　However, as the current market share of PC manufacturers changes, in the future, will trigger a bigger battle.　　Lenovo as the biggest winner after the market competition layout is rewritten, the Chinese market, dubbed the "engine" of PC industry recovery, has become the main target for PC manufacturers. In fact, in recent years, the PC Giant's contention for and reliance on the Chinese market has become increasingly apparent. Last year, Lenovo announced a strategic realignment, with the focus on returning to China from overseas.　　Dell's leaders also point out that the Chinese market is an important business growth engine for the company. Acer, another PC giant, is also on the market in China. In order to break the Lenovo group in mainland China market a unique situation, a few days ago Acer and founder Group to use the way of cooperation.　　In this regard, the industry believes that Acer's move is intended to use the founder of the vast number of sales channels and the impact of the PC market (in particular, four to six cities, rural areas and their commercial customers and government customers, such as the advantages of market segments) to expand the mainland market. For founder and Acer's cooperation model, Lenovo Group Chairman Liu"Lenovo has been working in the Chinese market for more than 10 years and has built an efficient cost structure in China, with competitive products and teams that are unequivocal in their battle to win the Chinese market and can defend their share and profits in the Chinese market," he said. "In fact, foreign PC manufacturers in the Chinese market to contend with Lenovo, extremely difficult." At present, Lenovo is home to the top of the domestic PC, the most variable is the rest of the other PC manufacturers of the second seat dispute.　　While the three sides of Dell, Hewlett-Packard, Acer, Lenovo can take the benefit of the fisherman. "One of our most important strategies in China this year is to further subdivide China into mature and emerging markets," he said. In the mature market we are the same as the global security strategy, in the township market we take offensive posture. Lenovo CEO Yang Yang said at the August 19 earnings call.　　Early last year, Lenovo developed a "two fist strategy", one fist used to protect the Chinese market, the overseas market for major clients, and another fist to attack consumer business and emerging markets. At present, the domestic PC market depth is complex, the user presents obvious urban and rural differences and geographical differences. The current domestic first-line city market is already very mature, and most CET city and township PC market is relatively lagging behind. "PC manufacturers want to maintain a leading market position, we must constantly open up, and constantly cultivate the township market." At present, Lenovo has the thousand counties to promote the activities of the town, will be through products, channels, services and even broadband to the countryside, such as a full range of intensive cultivation of rural market.　　"said Yang. "The level of infighting among the world's top computer makers is intensifying, showing some fine-tuning of the global computer market, which may give Lenovo more local advantages."　　"Industry analysts believe that in the top five of the world's PC manufacturers, Lenovo Group is the only market share of the rise of the manufacturers, the future advantage will be more obvious." Although HP is still Lenovo's biggest competitor, Hewlett-Packard is now more in need of clinging than expansion in the Chinese market.