Dell in China to change the single direct selling model of poor performance is blamed

Newspaper reporter Zhou Ling in the next 2-3 months, Dell China will be able to announce the beginning of a huge transition from direct marketing to consignment.　　In an interview with the Morning Post in Beijing, Dell China president Min Yida said Dell is exploring different ways of marketing, but it is not yet able to provide details. Poor performance has been blamed by the world's second-largest computer maker, Dell, for some time by investors for underperforming performance, particularly in its consumer-focused computer market.　　HP, the competitor, has surpassed Dell as the world's largest computer maker in the fourth quarter of last year.　　Consumer computers have become a soft spot for Dell to be overtaken by competitors, it also led to the reopening of Dell founder Dell in February this year, and a series of changes to the consumer market, including a worldwide push for experience centers, the sale of Dell's computers in Wal-Mart supermarkets in the U.S. market, and a change in a single direct marketing model.　　There is speculation that Dell will take similar steps in the Chinese market, and that Dell is looking for agents in the Chinese market, with digital China and the UK-Mai international already listed as alternatives. Will push new products Dell China refused to respond to the agency, but announced a big change in consumer computers. A few days ago, Dell has launched a customizable color notebook in Beijing, hoping to win consumer support with stylish design.　　Dell's computers have previously focused on price/performance, with no competitive advantage in design appearance. Min Yida told reporters that Dell's next move will be to launch a new product, as well as to provide fresh solutions, including increased communication channels with customers, with results in the next 2-3 months. Analysts believe this suggests that Dell's market channel changes in China could result within 2-3 months. "Our goal is to grow fast, faster than the industry average," Min Yida added. ”