On Weibo, there is no fan number, others laugh at you out of the ditch, no forwarding volume, others despise you is a zombie king, so to play social marketing, the first "quantity" of this.
There is a "low-key bystander" on the internet that likes to state the most fucked up reality in the roughest language. New Year's Day holiday to see this guy wrote a "precision marketing your big uncle", the blind pursuit of the number of fans Gongfu shake off a bottom son, cathartic.
Social marketing is not applauded, the biggest problem is that most of the current marketing activities are based on "simple rough principle." The so-called "simple rough principle" is to minimize the difficulty of activity participation in order to obtain maximum exposure.
It can be said that two fast text is about the number of social network marketing, one is the number of fans, one is exposure. If you want to have the maximum exposure, the number of fans can not be a certain degree, almost a nonsense words.
The visibility of the most visible is the number of forwarding, an obscure account sitting millions of of fans, and its forwarding volume still stay in Single-digit, is to be despised. In other words, both the number of fans and the forwarding volume should be hard. One side of the volume of soft down is a failure of social marketing.
However, these two "quantities" are in the path to be found. 1. Take money to buy ready-made fan number and forwarding volume. 2. Engage in activities to lure the number of fans and forwarding volume. Of course, the former is simple and direct, but not effective, the latter is vigorous, but the voice is too big, giving people the feeling as the bystander said "simple rough."
Play social Network marketing, not escape two based on, one is based on social media, one is based on social relations.
On the current blind worship of quantity, it can be judged that social marketing mainly stays in the operation stage based on social media. The properties of the media to give these accounts constantly become a big horn, and constantly to the noisy place to call people, who have to cry big, who won attention, who have to call lasting, who won attention.
So, there seems to be no precise marketing, on Weibo, there is no way to get rid of "simple rough", this social marketing is better than who called, in the Q group called others to help turn, in the letters call others hurriedly attention, group a boring online to send iPad activity, call others hurriedly participate in forwarding, everyone in call, Nobody laughs at anyone ... Word:
The child who will cry has the milk to eat, will call account only then someone turns.
Social marketing to want to a grade, can only completely castrate the sheer number of worship.