Design sentiment--three attributes of the product

Before suddenly on the product and design some sentiment and understanding, also talked with a lot of people, found that each other even if not to do design, after listening to also feel very interesting. So I would also like to share with you that the point of view may not be correct, but it is still very helpful to me.

Found in our life any product, whether it is industry, architecture, clothing, Internet products, and so on, any human things to do, from the primitive people to do the stone, and now people hold the mobile phone, contains three elements, is the carrier, function and appearance. Features and appearance are easy to remember, to say that carrier, mobile phones and furniture, such as http://www.aliyun.com/zixun/aggregation/11909.html "> Industrial products are the carrier of various materials, metal, plastic, wood ... Clothing carrier is a variety of fabrics, cotton, wool, silk, man-made fiber ... The carrier of the building is cement, sand, stone, wood ... The website's carrier is all sorts of information, is the text, the picture, the sound, the video ...

When I found these three points, suddenly let me have a clearer understanding of the product. How to evaluate a product, or do a good job of the product itself? is to focus on these three points, such as mobile phones, to see the quality of its work (carrier), the phone's function is powerful and easy to use, and whether the appearance is beautiful. For example, want to buy a dress, depends on the quality of its fabrics (carrier) good or not, whether warm, cool or comfortable (function), whether it looks beautiful, beautiful (appearance), are to be considered around these three points. To design a website or software, you need to meet people's needs, the content, function and visual effective and reasonable organization together (interactive design). One of the product carrier-Content selection, screening and organization is also an important part of the design, a good copy may be more able to convey the characteristics of the product, more able to impress people.

In addition to practicing good internal strength, the product of the carrier, function and appearance of these three pieces do well, there are some more "virtual" things, is the product brand image and services. To do a good job, you also need to carry out packaging and promotion, and provide good service. We open our eyes every day, will face various kinds of advertising, this is the external product packaging and publicity, so as to build people's brand impression of it. Of course, advertising is only one form of expression, there will be some other ways, such as some activities or people's Word-of-mouth legend and so on. In short, it is to use an external way to establish a good image of the product in people's minds. In addition to brand image, there are services, service is a bridge, is to narrow the distance between products and users, and can produce a good user experience an external way. For example, many products provide 800 free customer service calls, on-site repair services and so on.

If what is the design, I believe that everyone will have an answer, I also at each stage of the design of the understanding of more or less changes, I think whether it is industry, architecture, clothing, advertising or internet products, etc., think about the same. Why is the tangible, because some banks of intangible financial Services products, there is a certain difference. Remember once I very much agree with Ikea said "design is beautification function" This sentence, but later found that it said something less, is the carrier, think that this is the IKEA product of a weak spot, the function and appearance, although it is good, but it used materials can not be considered the best, so it will make its price is relatively low, Advertising is also always showing off how cheap it is, giving people a sense of value. "Design is to beautify the function" This sentence is fierce to see makes people feel very reasonable, but in fact it ignores the carrier in the product design of importance.

Finally, to share a factor affecting the visual design style, I think the final product to determine the visual style of a lot of factors, there is no absolute principle, but will be imperceptibly influenced by many factors.