Developer Alliance absent mobile internet base unstable

Although the developer Alliance is not omnipotent, the development of more innovative and high-quality applications, in essence, depends on the vast number of third-party developers, but from a good industrial environment to protect the interests of developers, the developer Alliance is indispensable.

The reporter Bean Rising

this year, investment in the mobile internet sector has been declining, and for many developers who rely heavily on venture capital, the days are getting worse.

2011 is the "Golden Year" of mobile internet, the venture capital poured into the mobile internet industry, and the investment group published a statistic on February 23, which shows that the domestic mobile internet industry has 59 mobile internet companies to get venture capital in 2011, The scale of financing has been disclosed at $470 million trillion.

but in the 2012, the attitude towards the mobile internet has cooled. Some people in the industry said that many developers in the search for new round of financing and capital side communication, VCs mostly hold a wait-and-see attitude, real action less. Even if there is an individual investment, the direct cut off nearly half of the amount, the company's valuation also decreased. and the same enterprise 2011 years to obtain 10 million U.S. dollars financing needs to pay 10%-20% of the shares, this year will have to pay 30% or even higher shares.

in fact, the indifference of venture capital to the field of mobile Internet is only one aspect of the plight of mobile internet industry. The future of the industry is fraught with uncertainty, as the traditional internet giants move into the mobile internet and the security and copyright issues of the mobile internet industry. Solving these problems requires a strong Third-party developer alliance.

the strong

of traditional internet giants

"China's internet giants are not as fully open as the United States, and none at the moment. Therefore, some entrepreneurs if have big dream, the opportunity is very small, because the big company will find a way to contain you. "In August last year, the Qing Ke group held the China Mobile Internet Investment Summit Forum, 58 of the same city founder and CEO Yiu Jingbo said. He believes that for the weak third party developers, only to occupy the market opportunities, won the user, let the giant cooperation, to win the way out.

from 2009 into the 3G era, the popularity of Apple mobile phone, the mobile internet industry has officially opened the prelude to a big development. In addition to mobile phone QQ and other small applications, the giants of the mobile internet sector are lack of response. The loose industrial environment and the huge industry opportunity have prompted the rapid emergence of a large number of app developers, and the mobile internet industry is booming.

into the 2011, the mobile internet to the critical point of explosive growth, industrial scale gradually emerged, when the Giants chose to intervene. In order to prevent the emergence of "bullying small" in the name, the Giants have launched an open platform, claiming that the vast number of third-party developers to win the benefit of the development together. And thus a lot of third-party developers, the establishment of their own huge ecological system.

in the area of mobile Internet, the relationship between big companies and small companies is still a hurdle that cannot be bypassed. Today, the Internet giants, including Baidu and Tencent, have taken to the mobile Internet, making the problem even tougher.

now the big internet giants are moving into the mobile phone industry, partnering with handset makers to launch smartphone terminals in an attempt to grab a mobile internet portal. As you can see, the power of control over the mobile internet is increasingly fierce, and the participants are the traditional internet giants, not the mobile internet companies that grew up later.

the vast number of third-party developers are still Chenge the internet giant's open strategy, thanks to this rare "gift." But the whole mobile internet industry is losing its dominance in the hands of the future of their own fate will be in the hands of others.

now the development of the open platform is showing its negative effects. The vast number of third-party developers can, of course, access to the open platform, access to their own development needs of the flow, billing tools, advertising and other resources, but for the Giants rely on, so that they can not fully grasp the direction of the company's development. Especially in the development strategy and the interests of the Giants conflict, developers are faced with more difficult choices.

and due to the limitations of display space, ranking and so on, many developers even can display the application in the open platform, the flow of resources are relatively limited. In the income-sharing, a large number of small and medium-sized developers need to passively accept the big companies set up "rules of the game", the lack of bargaining power with large companies.

If you look at the top-ranked apps on mobile smart terminals, it is easy to find, such as mobile phone QQ, micro-letter, mobile phone Sina Weibo, mobile Renren, mobile phone Tencent micro-blog applications are developed by the traditional internet giants, the giant's open strategy is clearly limited open, facing the mobile internet this big cake, The Giants focus on control, the right to divide the cake. Third-party developers are only aiming at a tiny fraction of what is in sight. The future of the power of the two sides will be more apparent.

The role of the

Developer Alliance

In fact, in order to deal with security, copyright, standards and other issues, the mobile Internet insight is also active in the formation of the Developer Alliance, but the current alliance is very loose, not a misnomer.

For example, as early as in August 2009, Sohu it initiated the establishment of the "Mobile Application Developers Alliance", and has been "programmer" magazine, CSDN, CNET Science and technology information Network and many other media support. At that time they proposed that the alliance was represented by operators, the representative of the developer and the representative of the well-known experts in China, mainly undertakes three functions: to provide the rapid development and rapid growth of the public opinion environment for the innovative technology, to provide a channel of cooperation and communication for the vast number of mobile phone application developers, for operators, mobile application developers, and end users, Provide channels for communication and collaboration.

from a positioning perspective, this alliance is more like a community, provide a channel for communication between the parties in the field of mobile development, but not for developers to solve specific problems, such as security, piracy, not to mention that the Internet giants in cooperation, common advance and retreat, in income sharing, advertising and other key links, to fight for rights, Gain equal status.

So what kind of organization should the mobile Internet Developer Alliance be? can refer to the current industry association model, the Developer Alliance should first have sufficient credibility, a set of stringent standards for the developers themselves to audit and screening, to ensure that all members of the alliance in the Product and service standardization, so as to curb the dark deduction fee, dark suction flow and the rampant piracy problem;

Secondly, the alliance also needs to have the ability to communicate and cooperate with the Government, to timely feedback the problems of industrial development to the Government, and seek the support of law and policy. The current mobile internet and cloud computing two industries increasingly integrated, and the government for cloud computing is very supportive, so the vast number of mobile Internet developers to use preferential policies to develop themselves, which requires a unified industry to communicate with the Government and coordination;

Finally, the alliance must have the ability to act together, to unify the views of different developers, and to form a unified will, thus guaranteeing enough bargaining power when working with Giants.

The developer Alliance can play a key role in other details, such as facilitating developer collaboration, assisting with product testing, providing training, establishing unified development standards, communicating with end vendors to address adaptation issues, and so on.

Abroad, the Application Developers Alliance (creator developers Alliance), an industry organization for mobile application developers established by the former Digital Media Association (Digital Media Association) executive Director Jon Potter, is actually a similar organization. In addition to providing a collaborative network based on online databases, the organization multi-platform use of product testing tools, preferential or free industry dynamics and technical coaching, and standardized training and certification procedures, preferential hosting and cloud services, and other basic services, but also on privacy, patents, copyrights and even mobile broadband and other issues to lobby the government, With a view to helping developers with policy.

In addition, the developer Alliance needs to consciously accept the supervision of the media and the vast majority of third-party developers to prevent the alliance from becoming a tool for the minority to seek their own interests.

Although the Developer Alliance is not omnipotent, to develop more innovative high-quality applications, in essence, depends on the vast number of third-party developers, but from a good industrial environment to protect the interests of developers, the developer Alliance is indispensable. Otherwise, the development of mobile Internet lacks the solid foundation, the future once collapse is not impossible.