Dialogue Huan Rui Game: Take tomb-robbing notes as the starting point to play IP

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Donews Game May 12 News (trainee reporter Zhao Yue) Huan Rui Game has been the attention of the outside world recently, because of its well-known novel IP "tomb-robbing notes," the authorization. And in the IP is the current, Huan Rui game 0 copyright fee won the author South three uncle's authorization, can be regarded as a legend.

Founded in July 2013, Huan Rui Game, there is no product on the line of the new game company, backed by film and television companies, will be "tomb-robbing Notes" hand tour as the first product, knocking open the game market door.

How they "cheat" to three uncles, and how will the future of the operation of more IP and game combination? Donews Game interviewed Lu Lingqing, vice president of the century, the following is his interpretation:

Could you give me a brief introduction to the game?

Huan Rui Game is a wholly-owned subsidiary of the film, and Huan Rui film and television is "The Mask 2" "Small Time" "Palace" "Gujian Tan" and other film production side, so the game also has a number of martial arts, Fairy, magic, fantasy of film and television materials and a wealth of hospital line and film promotion resources.

The company formed a "Wolong" "Magic Dragon" "Heaven Weaving" and "spirit" four studios, including product development and operation team from the perfect world and other companies. At present, there are 5 projects in the synchronous research and development, including "The Legend of the Dragon" "God of the Apocalypse" "Project-sexy" "Project-blade" and has published the "tomb-robbing notes."

What is the location of the company and what business does it do? What are the core strengths?

Huan Rui Games as the industry's new company, hope that through its own operations research and development team advantages and Huan Rui century rich film and television experience and resources to combine, for the public to create a truly stereoscopic pan entertainment products. At the same time, IP and video resources, channels and other game manufacturers to share, IP for the End-to-end, classification authorization, mining IP deep value.

We practise "AHM" (A? Herat? Multitasking mode ", will be the game, film and television, music, animation, peripheral cultural resources to integrate, to achieve a comprehensive interactive entertainment industry chain. This kind of marriage is an important way to expand the market, improve profit margin and influence in the future.

The core advantage is that it can achieve the unity of film and video shooting and game development cycle. Huan Rui can be in the beginning of the film tour preparation, unified art style, unified plot, unified logo, and then to the unified social marketing, unified conference, unified listing, etc., to achieve IP licensing as the core adaptation.

Share the game media, entertainment media, film and television, Star TV, local satellite TV, network video and other channels to carry out a full range, interactive channel coverage, to achieve the cross promotion of film and video games, such as film and television film The first tail display game logo, game information, CG animation games and so on. Achieve the ultimate realization of the same IP video products seamless convergence of the pan entertainment effect.

Why do you want to take the "tomb grave note" This IP?

Because the game's project cast personnel are "tomb-robbing notes" of the faithful readers, recognition of the story plot characters, and through the network clicks, book sales, the number of fans, fan content output believe that this IP if the adaptation of the game will be many users welcome.

So how did you get in touch with Uncle Sam?

Huan Rui Century in communication "tomb-robbing notes" film adaptation right already and South three uncle directly made contact, Huan Rui game can be directly with Uncle three negotiations.

What kind of cooperation do you have with Uncle Sam, how much should I pay to three uncles?

We have received the "tomb-robbing notes" in the content of the game to adapt the authorization, Uncle three did not collect royalties. As for the specific part of the game, involving commercial interests, temporarily inconvenient to disclose, can be disclosed is three uncle and we first think of the game is done, expand the influence of this IP, this is also three uncle does not accept the copyright gold is willing.

Three uncle why will the IP free to you?

On the one hand, three uncle very much value Huan Rui film and video games and synchronization of the promotion of the "AHM" mode. Second, in the exchange with three uncle the idea of the game adaptation, and to three uncle saw the project planning case, the game's system settings and types have been three uncle's approval, in the game and IP combination and the concept of the research and development with three uncle thought consistent. Therefore, three uncle will be free IP authorization to the game, and personally as the full producer of the project for full support.

Although the game is a fledgling gaming company, but the interests of us is not the most important, if you can through grave-robbing of the IP, to make a market awareness and a good share of the project, behind the value and cognition is the most important, therefore, we will pay more attention to Word-of-mouth and the number of users. South sent three uncle and we, the value is not immediate immediate interests, after all, "tomb-robbing note" has finished this, through the film and video games and stereo combination, for "tomb-robbing notes" to bring more awareness and higher attention, perhaps three uncle's concern.

How will the future specifically operate this IP?

"Tomb robbery Notes" is the company S-level research and development projects, will focus on the company's advantage resources, step out of the AHM mode of the first step. The project will be with "tomb-robbing notes" film and television projects, project research and development costs planned in 800 to 10 million.

In addition, the project is developed by a "spirit studio" with rich experience in hand-travel research and development, the main United States by NetEase "Creation of the West Tour", The Perfect World "on days to Slaughter Dragon", Japan Crooz "Supernatural inheritance" of the Super painter, blue Port online "The Sword of the King" The Lord of the United States Evan. South sent three uncle will personally take the plot and project supervision, to ensure that the overall game and literature restoration and integration.

Huan Rui hopes that in the joint efforts of all people, develop the most suitable "tomb-robbing notes" mobile games. The game plan uses the first person perspective, will take the novel as the Blueprint, by the plot promotion, will seven stars Ahasuerus, stormy The sand, the qinling tree, the Cloud top heavenly Palace and so on as the mark level, will set the puzzle, the shooting, the exploration, the clearance, the mobile phone as one, through Unity3d creates the solution mystery exploration first masterpiece.

How far is the project progressing?

At present, the overall planning of the game has been completed, and film and television joint project, unified art style, the follow-up content will be released at the special conference.

What are your expectations for the future of the tomb-robbing note?

As has been said before, the "tomb-robbing note" is not the proceeds of our current most valued, the player's retention and word-of-mouth is the meaning of our efforts. Restore the original plot, scene, character settings, with the same film depth combination, for fans, fans and authors to pay a satisfactory answer is the real pursuit of things.

What are the plans for the future development of the game?

Huan Rui Game Introduction, the future will gradually implement the AHM model, IP as the core for the film, television, games, music, animation, literature, peripheral creative and other entertainment products to provide creative copyright, and for the traditional entertainment industry to provide audiences. At the same time, the formation of interconnection between the modules, the rapid completion of the original user's accumulation and impact, and finally the integration of multidimensional, three-dimensional interactive ceremony to achieve the ultimate goal of national entertainment.

In addition to the announcement of the "grave robbery notes", the game also has "Kunlun" "New Shushan" "Sea" "The Legend of the Emperor" "Lou" and other IP resources. Among them, the Phoenix song Martial Arts "Kunlun" related TV series has been in the project production, the plan will be listed in 2015, the same name game IP classification of licensing cooperation has been officially launched. Finish)

Note：

Lu Lingqing, the vice president of the Games, has served in the Thousand Oak Group-mop game Division, in the visual network element, the perfect world.