Along with the prosperity of the online shopping market, the Diamond electric dealer gradually became a lot of young newcomers to buy diamonds of the place. And the rise of this kind of expensive electricity business, it is consumer to http://www.aliyun.com/zixun/aggregation/7578.html "> Electric Business Enterprise Trust breakthrough."
recently went to an old friend's home, he is preparing a wedding, online selection of wedding ring. The love story of a friend is plain and touching, nine years of romance will eventually be completed, so, this ring contains not only a love and responsibility, but also a good vision for the future. and the diamond electric business is also because of this kind of good feelings, so that people are willing to put this kind of love on the network, said that the net to buy Diamonds is a way of trust in this shopping breakthrough.
customer price rise Bring trust breakthrough
along with the vertical shopping website to the whole category expands as well as the comprehensive network buys the platform the rise, consumers can choose a shopping site and online shopping more and more, the online shop today is not limited to young people dress up clothing and footwear, the simple demand for more abundant goods such as digital appliances, alcoholic beverages, Gold jewellery and so on are catering to the increasing demand of the online shopping crowd.
and with this type of people's income level and consumption level, their quality of online goods and service requirements are also increased, which occurs in the overall cost and average price of the net is higher than before. Online shopping is gradually separated from the pure low-cost Amoy cheap labels, showing the annual consumption and the average customer unit price both increase the phenomenon.
such a change, for the diamond electric dealers such an expensive category of electric dealers, it means a greater development space.
for the Diamond Electric Shangke Blue Diamond, this change brings about four times times the annual turnover of growth and the rising of the single transaction price. Facing the network leader reporter, the Guo Diamond CEO has been to the specific data, but also frankly said: "The changes in the online shopping environment, it does give the Diamond electric dealer better opportunities." "This point is a glimpse of one or two from the 25 experience shops in 23 cities in the country, as well as the changes in the size of the Shenzhen warehouse from 1000 square meters to 4600 square meters."
"Originally people buy Diamonds on the Internet, ask the most is, the diamond is true." Now, there has been a general recognition of the form of online buying of diamonds. Consumers are taking money to vote for businesses. Such recognition should also give birth to a broader 2.0 era.
Electric Business Dispute "is also rich"
"Great Powers, princes, upstarts. Guo today's diamond dealers into such three factions. The big powers, is a well-established river of all over the world, the princes, both in recent years have been net, but also online after many years of traditional jewellery and diamond merchants, the upstart, said from other industries to transform or spread to the diamond industry niche.
such a pattern, for the entire diamond electric business, should be good. "This allows consumers to have a higher penetration rate. But in the process, who can hold a greater market increase, or their own business model to decide. "Guo said. And in such a dispute in the years, Guo's approach is, do not make publicity, not aggressive, in his words is "to get rich". "The market for the traditional jewellery industry is very large, and in such a share, it is impossible for one or two companies to eat up." Flame, the entry of a large number of funds, in fact, can make this industry better development. ”
Guo to this year's definition is "operating year", if not well run, will affect the entire customer experience. "If you operate properly, the cost of money will be reduced and the company is in good shape." For companies that do not operate properly, gross profit may be 15%, but operating costs account for 20%. You look at the big screen on the street, who is the home of advertising, who is losing money. ”
the style of an enterprise, most of which depends on the leader of the enterprise, vigor, publicity domineering, or calm and sophisticated, corporate personality is the character of the manager. There are not many ads in the Guo, because in the view of the ads, advertising is not the more the better, but is accurate. "In fact, the current consumer of electricity business does not account for 100% of the consumer group, he is only 4%-5% of the share, with 100% of the advertising budget to hit 4% consumers, the waste rate is higher." So, for E-commerce, it is not the problem of reducing the advertising budget, but how to play in the same advertising budget more accurate. ”
Mobile interconnection is still to be observed
Mobile internet was fired hot, a lot of electric Shangdou stepped up the layout, afraid of the late one step will fall behind. But when Guo talked about the problem, it seemed very cool, and he felt that if the mobile clients of the jewellery and diamond industry were merely exhibiting or exhibiting products, it would be of little significance. "This thing I've been thinking about, but how the diamond and the mobile internet combined, never thought of too good a way." "In Guo's view, jewelry and diamond dealers to do mobile internet, should address the user what kind of demand, this issue is critical." So, everything remains to be seen: "E-commerce is also after more than 10 years of development, mobile Internet is the same." So, do not necessarily good morning, do not necessarily bad night, you can wait and see. ”
Some people say, now the electric business industry has a common problem, is too impetuous. ' Companies that really make money don't say a word, Guo says. Perhaps this is to say that a stable, not erratic, not to wind up, not to follow the rash, is the real way of survival.
reporter has to say
industry rise and Fall affair
interviewed a number of electric business managers, feel the deepest is that every enterprise's essence and corporate culture have different, each manager's personality and philosophy are each, but in any one enterprise, will reflect the whole industry a certain characteristic, and all enterprise's individuality and state, gather together, is an industry of hundreds of pictures. You have me, I have you, any one enterprise's action and decision, will bring the whole industry different influence, or big or small, or excellent or inferior, are irreplaceable existence.
two years ago saw Guo, low-key, calm, is he as a corporate family of the inherent state, but in the process of chatting with him, reporters can also feel his own character in the "salvation" feelings. "It may be a little early," he said. But I think, through our efforts, we can have a bargaining power upstream. "As we all know, diamonds are not native to China, so in terms of price control, Chinese sellers do not have much room." Guo said, if through the entire industry's efforts, can do to the price has a certain grasp: "Do not say that the price hike, at least to discuss with us." It is this sentence, let the reporter think of the Chinese saying: the country rise and fall, affair. The same is true of the electric business industry, the success or failure of the industry depends largely on what the practitioner does. Therefore, the rise and fall of the industry, Carcase is also responsible.
(network leader)
