Did you brush your phone?

When smartphones quickly spread, the mobile internet era quietly entered and slowly changed our lives. The mobile internet industry is becoming increasingly competitive, from the app to the channel, from the application market, download platform, mobile equipment, browsing to mobile phone assistants, brush machine channels and so on, is pervasive, and as the future most likely to grow into a "system-level entrance" of the Brush machine channel, seems to become the most popular topic, The war on the Brush machine tool has now begun.

For an Android smartphone, the system seems to have a natural mishap, that is the memory and power, the use of Andro users, almost all for the Andro of the crash, often without electricity and headaches, and solve these problems, the user can think of brush machine, but the impression of the user is also mainly technical, professional, is never a small Bai Andro user's special, but the real brush machine users are a group of what kind of people? Maybe a lot of people don't know!

Demand for products and markets, using the research group in September this year, using the first deep interview questionnaire survey method, did a large-scale Android brush machine market Research, of which 10 users, 6,812 of valid questionnaires, we will share the results of this survey.

Market optimism

From the survey results, mobile phone brush machine users currently occupy the entire Android Market 32%, brushless machine Android users accounted for almost 70%, brush machine Market There is a lot of space and potential. And in the investigation of why users do not brush the machine, the user mainly put forward two reasons, on the one hand by the technical threshold of the brush machine, the understanding of the brush machine is very technical, afraid of the phone to brush into bricks, on the other hand, the phone itself by the warranty and the frequency of mobile phone Visible Brush Machine products in the small white users of education to bear a great responsibility.

Student Cock Silk

From the demographic characteristics of the brush machine, we see: Brush machine Users mainly male, education is mainly high school/secondary/technical schools and university undergraduate and university specialty, brush machine mobile phone brands should also be the current Android mobile phone market impact, is currently mainly Samsung, Millet, Huawei and HTC, and from the age and career view, Brush machine users of the younger students in the school.

In general, it may be a group of students male cock silk users in the lead the whole brush machine market, they may not have office workers so rich, but they have plenty of time and a love of "the" heart.

From the user's distribution of the brush machine, and the entire mobile internet users similar distribution, mainly concentrated in Guangdong, Jiangsu, Shandong and other coastal cities.

High recognition of brush machine, but low frequency of brush machine

From the user's brush machine frequency and the understanding of the brush machine survey to see: The user is more familiar with the brush machine, but the user's brush machine frequency is lower, each month the number of brushes is greater than once, thus visible, the user to brush the actual operation of the machine or there is a great obstacle, for the brush machine, Users do not like the replacement of mobile phone wallpaper as the frequent replacement of mobile phone systems, or mainly to use mainly, visible want to expand the brush machine market, to effectively solve the problem of Android system is the hard truth.

Brush machine Reason: "Mobile phone card is really unbearable."

Mobile phone from the user to look at the machine: users to solve the mobile phone in the use of the actual problems, such as: The system is very slow, unstable, and many users, in the hope that through the brush machine to quickly upgrade to a high version of the system, uninstall the application and experience a variety of ROM.

Unclear understanding of mobile phone systems

User for the current mobile phone system, from the results of the survey is not clear, users see this option, many users are in the sense of choice, or to make a blind election, from this result, we can also see that the user for the current market on the various ROM brand awareness is very weak, And here the millet mobile phone because of its unique operation way, in the brush machine market influence is big, occupy the market position outstanding.

Judging from the user's satisfaction with the current system, scoring low, for 6.82 points, the user is not satisfied with the point is mainly: power consumption, cell phone memory and the speed of the program running, and for the brush mode, the user also mainly consider their own brush machine, card brush, brush and the use of brush machine tools are more.

The demand for system optimization (acceleration, garbage removal, etc.) and the strong demand for the power management of the Android system should be enhanced by users, and this requirement is consistent with the mishap of the Android system.

And for the Brush machine tool market, there is a larger market, more users in the use of brush machine tools to brush the process, encounter problems and do not know where the problem, so the user or believe that the folk brush machine tutorial, will often run brush machine forum to see the brush machine posts, but for the brush machine tool in the "one-button brush machine" There is still great expectation, after all, the brush machine is their just need.