Dingdao: The rural tens of billions of internet shopping market is seriously neglected

Recently, two news has aroused the widespread concern of the society, the reason why these two news can be popular is that both of them are concerned about some exploration and opportunities related to the rural electricity business. Let's look at the two news first:

News: Beijing East, Taobao, Baidu ... Recently, more and more internet giant's various kinds of advertisement appeared in the countryside wall, the intention seizes 4--6 line market.

News Two: China Post intends to invest 100 million yuan to establish the Electronic payment service base, exerting the mobile phone and internet payment, competing with Alipay for differentiation, or it will conquer the rural market.

Through the above two news, we can see from one side, after the computer host penetrates the countryside more than 10 years, finally must begin to show its real value from the electric quotient level, hundreds of millions of people's rural market will have the essential change because of the electronic commerce intervention.

But in fact, through my experience in the long term life in the countryside, the situation is not as rosy as we expected. I've done a small investigation, now in China, most of the media people and authors who study rural electric power are living in some cities such as North and Jiangshan, we sit in front of the computer to the rural electric dealers, most people may have not been to the countryside can write thousands of words of writing, Most of what is written in this situation is a figment of the imagination.

I live in the countryside for a long time and commute between the countryside and the city frequently. Since 1998, it is the first batch of farmers who touch computers and connect to the Internet and then go shopping, and in my opinion, rural electricity dealers should at least go through the following four stages, and the time points of the rural areas in different regions are not the same at all:

The first stage: the popularization of computer;

The second stage: Internet access and the popularization of Internet awareness;

The third stage: network shopping;

Phase IV: Network sales.

I think now the rural electric business has developed to the third stage of the network shopping, and the network shopping is divided into two stages, respectively, purchasing and self purchase. To put it bluntly, these two stages are to allow others to buy things and buy things on the internet. And our focus today is to say even if the third stage inside the first stage: network purchasing.

This network purchase is different from the current very hot overseas purchasing mobile phones, purchasing milk powder, the network purchasing here said that most of the rural because of the young people out of work, leaving a large number of old and old to buy the demand, but did not have the ability to shopping, resulting in the countryside will be in the online shopping people status particularly high, Often a village of one or two people who will buy online, will help 10 of eight village villagers shopping.

In my country as an example, I learned earlier on the internet shopping, help the seven aunt eight in Taobao shopping on the become an obligation of work.

Before elaborating the network to purchase the market, I first said that I for many years to the rural electricity quotient summed up a core viewpoint: in the Chinese countryside, the computer and the network cable's access does not equal to the Internet popularization, now many countryside in China already has popularized the computer to connect the network cable, but the internet has been I do not explain this sentence too much, people living in rural areas should understand the meaning of my sentence.

In China, 50% of people are still farmers and live in rural areas for a long time. Due to the logistics and information constraints, rural electrical business has been discussed for so many years also occurred in an early stage, leading to my previous article on the rural electricity buyers unusual hot, but this phenomenon by the majority of the media neglected. I believe that the market will generate at least tens of billions of transactions a year, but it cannot be included in the monitoring area.

Rural network purchase amount is huge but disorderly

Rural network shopping market is very large, but because there is no standardized process is doomed to this model is only always in the wild development trend, and do purchasing people often based on the relationship between local nostalgia, under normal circumstances are no income (like I help the villagers, most of the meal). And once the product is bought back to the wrong version or fake goods, the process of return and the process of the various associations will be extremely troublesome, bad will also affect the neighborhood harmony.

Rural network purchasing is disordered but can exist for a long time

Rural Internet concept and awareness of the true significance of the popularization of rural urbanization needs to accelerate the popularization, and here said that the popularization of more than "hardware" popularization, but "software" popularization. To the author of a county in Luliang city as an example, although it is also thousands of people's Omura, the computer has been popularized to households a few years ago, but the computer's power-on rate and use rate is very low, the highest use of the scene also on the network video viewing (demand, simple operation). The idea of the Internet is not widely available to lead to such a disorderly purchase will always exist, even in 3 years or 5 years, the situation will not change in nature.

Neglected rural network buying and receiving market

In the rural market, there is a neglected area in addition to purchasing and collection. Unlike the city where there are street numbers, the vast rural areas of the north are not detailed to the number of the address (especially mountainous, mountain this first family, a few families on the mountainside), even if the internet has spread the logistics can not be delivered. A solution to my hometown is that no matter who is home to the Internet to buy things, unified parcel to the village director's home, and then the village director to the villagers or villagers to mention.

Summary: Some people say that with the passage of time and the coverage of logistics, rural electrical business will always develop. But now at least what I see is that more and more young people are unwilling to stay in the countryside and run to the big cities to make a living. Rural green and strong people are gone, how to talk about development? Of course, the above is only my personal experience, and can not represent the overall situation of rural electric power in China, in fact, it is also the rural electricity business, there are some areas out of their own development road, many provinces and cities are not as pessimistic as I think. Finally, we also hope that we can provide some models of rural electric business development, learn from each other and make progress together. (The author of this paper is the dean of Dingdao Shiweibo: Dingdao Division of micro-letter public: dingdaoshi123)