Discount strength down food is still the protagonist

　　Group 800 released the first half of the group purchase Statistics report. Data show that as of the end of June, the domestic group purchase website for 2,976, compared with the 5,058 peak last year, the reduction of 2,082, and the single period turnover and the number of buyers both declined. Another group of 800 Chongqing Group to guide the navigation tips, currently a total of 152 sites in Chongqing to visit the unusual or long-term no update of the site reached 55, which means that nearly 40% of the local group buying site has been in a non-existent.

Nearly 40% local group buy net

According to the report released by the group 800, only 2,976 domestic group buying sites were left at the end of June this year, down 20 from last month. As of the end of June, a total of 152 sites included in Chongqing Group, but 36.2% of the site has been in an abnormal access or long-term status of no updates.

In addition to group buying sites have closed down, group purchase turnover is also not ideal. Data show that the first half of this year, the total number of domestic group buying market for No. 206000 period, turnover of about 1.67 billion yuan, the purchase of about 36.838 million, the chain fell 5.6% and 8.1% respectively. Among them, the Chongqing Group purchase market June turnover of about 36.729 million yuan, and May compared to a decline of 7.6%, compared with April, down about 9%. And the turnover is concentrated in the United States and the Group network, the public comments, such as a few large websites.

Zhou, an assistant analyst at China's E-commerce Research Center, said in an interview that market competition is intensifying and that a large number of small and medium-sized group buying sites will be filmed dead on the beach.

Discount strength down food is still the protagonist

Despite the declining fade of group buying, the enthusiasm for group buying seems to have not diminished. Data show that in the second quarter of this year, the Chongqing group purchase market size reached 120 million yuan, the average consumption per person is about 56 yuan. The number of companies involved in group buying increased from 7,714 in April to 8,783. Zhou that this with the group buying market gradually from the key cities to the three or four-line city transfer.

From group buying category, dining, movie ticket is still the most popular product. The data show that in June, in Chongqing, the category of group buying accounted for the market share, gourmet group buying accounted for 54.3% of the market share. One of the 138-yuan buffet dinner, by virtue of the turnover of 511,000 yuan to become the June Chongqing Group purchase Market First big single. And the highest sales of fine classification is still film tickets, accounting for the total monthly sales of 26.7%.

However, the various categories of group discount strength is declining trend. For example, food and beverage groups rose from 45 percent last year to 51 percent, the average discount from last year's 33 percent, rose to 38 percent, the Chongqing local site group purchase price per single discount on average of 39 percent ~4 fold.