Discussion on the road of future electric business

At present, the mode of domestic electric network shopping is mainly focused on two modes of Consumer-to-consumer and business. Consumer is the enterprise through the Internet to provide consumers with a business to consumers of their own shopping platform, on behalf of businessmen such as van, Jingdong Mall, etc., this model through the Merchant's own warehouse and store goods, the realization of goods by their own logistics channels to reach consumers quickly, thus resolving the quality of goods and logistics services poor problem. and Consumer-to-consumer mode from the first round of the ebay elimination to Taobao a single big, and then to Tencent Pat quickly into the mainstream of the electricity market, market share far beyond the business mall. Consumer-to-consumer Platform's advantage lies in how many businesses have how many service capabilities, the platform through the concentration of service-capable merchants for consumers, and the difference is that the platform's service capabilities can be unlimited expansion, as long as the service capabilities of the merchants, the platform's service capacity will continue to improve.

What is the electric dealer? Where are the pros and cons?

Whether it is the development of the Consumer-to-consumer or the competition, is the retail industry put on the electronic cloak, turned to a fashionable pronoun, its core business nature is still around the "products, prices and services" and the distribution of benefits.

The merchant's representative business-Jingdong mall is essentially a sales platform. In the profit model, Jingdong Mall and Gome, Su Ning, such as traditional retailers-at low prices (or even lower than the cost price) to sell products, to obtain a larger volume of sales, and then rely on manufacturers to return to the point and other subsidies to obtain profits. The main point of this profit model is to get the lowest possible price from upstream manufacturers, and the other is to have huge sales. At present, there are more than 500 businesses stationed in Beijing east, 80% to take a direct supply of the way, so to maintain a huge sales is the only way to the east of Beijing. But the Beijing-east rivals are not only from the Internet platform of the electric business, more will come from the line of traditional merchants (such as Gome, suning) competition. Although Jingdong relies on its own logistics system to solve the problem of commodity quality and some logistics problems, but the major storage costs and the light mode of the electric business has game.

As Consumer-to-consumer boss Taobao steady accounted for 90% of the market share. When Ma Yun with "free to enter" This concept for the merchant to save the cost of the shop, opened up a new network marketing road, but also because of the channel of laissez-faire and the blind pursuit of turnover, so that Taobao became a "global fake trading platform." "Tail goods", "prescription", "parallel imports," such as the banner of the original brand of counterfeit goods filled with Taobao huge turnover of the halo. For a time, Taobao's quality of goods became difficult to convince everyone. Into the 2011, a variety of Taobao sales of fakes are exposed by various media, consumers see Taobao Truth at the same time, also lost confidence in Taobao. At the same time, because Taobao station advertising marketing started, Taobao also from the service model to Ali's sales model, Taobao in another way of "charging" strategy, so that the service environment Taobao into a profit atmosphere.

The choice of own brand to open the network distribution channel mode of VANCL goods is a business E-commerce sales apparel Enterprises. This is not only the electric business industry innovation, but also called the traditional clothing industry miracle. Every customer's logo is the most competitive, but its 2010 investment in the electric business platform where customers v although sharing the logistics system and marketing system, but faced with the interests of their own brands and other brands of conflict, but also led to v the overall market has been not satisfactory, how to achieve the balance between the two, where the guests still have to move a brain.

The pain and happiness of e-commerce

2011 is a big explosion of the electric business industry, whether it is the domestic traditional business or international capital are strong into the electric business industry. For a time, multifaceted, preemption resources. Although, E-commerce is the industry to burn money, but the fast, accurate and ruthless rapid development of the charm so that more manufacturers are willing to invest in it.

In the case of traditional shopping malls, leasing a shop, to supply sales to promote and cross-regional goods, at least a year, and the chain stores open 100 shops and successful operation, at least three years, input cost of millions of or even tens of millions of. And the longer it is, the harder it is to achieve scale benefits in a short period of time. Relying on the network platform to carry out electrical business, the laying of 100 chain outlets only need a week's time, within one months can do the propaganda of major network channels, within a year can establish a brand of network sales platform. Its biggest feature is: rapid, efficient, no geographical restrictions. And there are data shows that the network of consumer groups concentrated in the 18--34-Year-old, is the most consumption of a group of people. E-commerce platform can be fully paved nationwide. There is no geographical limit, as long as there is a network of places, you can see, buy. However, with the rapid development of electric dealers and more and more entrants, the threshold of the electrical business is also getting higher, such as: the high cost of promotion so many manufacturers deterred, let the input pain and happy.

New electric business model--joint operation

The concept of "combined transport" is my first game operation model in the operation of the Golden Cool game, at that time the success of the explosion, resulting in the online games industry "Big Earthquake", followed by other online companies to follow.

Intermodal is the joint operation mode, refers to the platform side and the industry chain operators, manufacturers, brands and other cooperation, fully embodies the advantages of mutual cooperation to win the business model of mutual benefit. It is similar to the operation of online games, but also close to the traditional commercial real estate model. The traditional commercial real estate model mainly for rent or joint operation. Therefore, the core of intermodal transport is the platform and partners to join together, by the platform to put the marketing force, the manufacturers into the goods and operational resources, the two sides work together to expand the market to achieve mutual win.

Electric Shangping The focus of Taiwanese businesses in the operation, and the focus of the business in the quality of goods and online services, I put forward the "intermodal" is the platform and merchants both good quality resources for effective docking. Then the main point of intermodal transport is the joint efforts of manufacturers and platforms. Only the manufacturers, platform support is not enough, there will be a lag in marketing, if the platform is only the output, and the vendor service is not in place, there will be operational coordination problems.

Subvert the traditional new concept of operation

At this stage, the electric business model is too unitary, so after the introduction of the "intermodal" mode, many businessmen began to imitate, the joint operation seems to be the next generation of electric power-saving straws. But the intermodal mode involves the integration of the resources of all the calls, inexperienced manufacturers or platforms to enable intermodal transport, whether can really rely on a concept can be big market is still unknown.

As the first platform to put forward the concept of intermodal transport, the concept of intermodal transport has been applied to the game industry, and has been a great success, which can be said to be the pioneer and pioneer of the intermodal transport model. Product Poly rely on users are hundreds of millions of of the game users in China, and all online users are paid users, pay has become the habit of their entertainment, the way the game to do it seems to be the current capture paid users one of the best means.

In the first phase of concrete implementation of the intermodal transport model, we will create a "poly partner" project. The members of the Poly Partners for many years operating experience of the quality of service providers, operators and transport operators, through the strict selection of product collection certification, with a Poly partner licensing.

The "Poly Partner" will provide a better and more comprehensive service display platform for the electric business service providers, operators and intermodal operators. The use of professional e-commerce Third-party service providers to assist our merchants to carry out the market of public relations and brand marketing. Through such a strategy to believe that the quality of the network can help merchants better grow and expand the scale, at the same time through the progress of the merchants also improve their own influence, achieve a mutually beneficial situation.

August 25, 2011, goods gathered in Shanghai, "Poly Partners win the World" intermodal transport Business Strategy Conference, will be the formal application of poly partner projects in intermodal mode. Poly Partners to build with the help of professional e-commerce Third-party service providers, to assist the merchants to join the network of businesses to carry out the market of public relations and brand marketing. Those who successfully entered the "Poly Partners" of the transport business, as long as the product to bring the brand, "Poly Partners" in the provision of high-quality platform and resources in order to allow the rapid growth of intermodal transport operators will be a "poly partner" to provide up to millions of marketing resources. Through such a strategy to believe that the quality of the network to help merchants to achieve large-scale trade and brand growth, at the same time through the merchants and sellers of the progress has also increased the influence of the partners themselves, to achieve a mutually beneficial situation.

The new business model of this industry is bound to lead to great changes in the electric business sector, as the intermodal transport model allows the transport operators to reduce risk and cost inputs while acquiring high profits from operations.