Distribution of the last kilometer, logistics distribution is a big "pain point" of pharmaceutical manufacturers

For the pharmaceutical electrical business, logistics and distribution is the current development of pharmaceutical electrical business a big "pain point."

Kyushu Qualcomm's electrical business platform good Pharmacists in the interview, said the company's logistics and distribution methods are mainly three kinds, one is the Jingdong mall distribution, the second is the third party professional logistics, its three is Kyushu through its own distribution team. These three models are also the distribution mode of most online pharmacies. "Securities daily" reporter recently through a variety of platforms to experience the online pharmacy, mobile app and other modes of drug purchase. It is worth noting that, in the release of the prescription drug network, some online pharmacies in the logistics and distribution capacity, delivery range is still slightly less than the heat.

Last kilometer of distribution

China's larger medical and electronic platform seven Le Kang recently announced the first domestic medical logistics license. According to relevant sources, seven Lecang received a round of financing, began to throw money from the construction of logistics and in Guangzhou to implement the pilot. In the prescription drug network to ban the release of the expected, the self-built logistics or entrust the third party logistics, how to achieve the last kilometer of drug delivery is still the focus of the market attention.

In an interview, consumers said that different from ordinary parcels, the drug delivery time has a higher demand. "When I was sick, I wanted the platform to be delivered in a very short time," he said. But this is a little difficult for the current medical and electronic business.

A few days ago, the reporter through mobile O2O platform Good pharmacist medicine urgent send, fast side send medicine, online pharmacy good pharmacist and Shop No. 1th, experience the different mode of drug distribution.

Reporters through the good pharmacist micro-letter platform to use its functional medicine urgent delivery. The drug delivery pattern is similar to the tick-tock taxi pattern. After the user orders, the drug delivery will be based on the user's geographical location, the purchase of drug information sent to the user near the pharmacy, the pharmacy is responsible for distribution thereafter. But after 20 minutes of press orders, there is no pharmacy to take orders. Since then, customer service staff call to confirm the order situation, the company said it would call the nearby pharmacies to contact the distribution business, but if the pharmacy is too busy, the drug will not be sent immediately.

Since then, a drug store contacted reporters, staff said that because the reporter bought the drug price is too low, can not afford to send. If distribution, the total price of the purchase of drugs at least 190 yuan. In addition, it also told reporters that because pharmacies located in Haidian District, Beijing, and the location of reporters located in Chaoyang District, Beijing, can not be distributed across regions.

In this respect, good pharmacist explained that the company has completed the development of mobile O2O platform-drug rush to send the first phase of work, that is, and the National Cooperative Pharmacy contract, mainly in Shanghai, Beijing, Guangzhou, Wuhan and other fields, the cooperation of the pharmacy for 10,000. But in these pilot cities, drug delivery does not completely cover all pharmacies. In addition, the current drug delivery mode is a pharmacy distribution, and good pharmacists each to the pharmacy subsidy of 5 yuan, but whether the pharmacy distribution depends on the receipt of orders. This is also the case when the reporter experience: because the purchase of drugs is too low, pharmacies are unwilling to distribute the situation.

"Mobile O2O is a trend, but we have to integrate the company's core business and strategic business." At present, the company's core business is prescription drugs, mobile O2O more strategic layout. At present only pilot, to explore different modes of distribution capacity. We must see the pharmacy's cooperation consciousness and the coordination degree. "These good pharmacists to reporters, with the help of Kyushu strong logistics and distribution resources, the company's logistics and distribution capacity is not a problem."

Unlike a good pharmacist, the fast delivery of medicine promises to deliver the medicine to the door within 1 hours. After the reporter through the fast side to send Medicine app platform purchase value for 15 yuan of medicine, within 1 hours, the reporter got the medicine. According to the quick side of the drug delivery staff, which belongs to the fast side of the drug, belongs to the self-built logistics. But as a start-up of the drug delivery Third-party logistics, it covers only parts of Beijing, such as Wangjing, Anzhen Sanyuan Bridge, the international trade area. "We are taking the medicine from the pharmacy, in the initial stage, we are free distribution, but after that, we may have to charge a certain distribution costs." ”

However, it is noteworthy that, throughout the current domestic delivery capacity of the third party logistics, access to drug supervision Department of Drug delivery of a handful of qualified. In the overall monitoring of drug delivery, can not be perfect. "I can't tell where the drug was obtained, whether it was safe, or if it was suitable for my illness," he said. A user said in an interview.

In addition, the reporter in good pharmacist official online purchase of drugs, three working days after the arrival. The reporter buys the medicine in Shop No. 1th, arrives the next afternoon. However, the purchase of drugs in these online pharmacies, only the purchase of drugs over a certain amount of the total price will be free distribution.

"At present, the industry's view is that chronic drugs first let go." "The good pharmacist thinks," for the acute medicine, the company also is doing the solution, but temporarily cannot publish the relevant information. ”

In the distribution mode, most of the pharmaceutical Electronic Business platform more to take is the traditional package distribution mode. For the promotion of distribution standards, good pharmacist related people in the interview that the different drugs on the distribution of temperature, humidity and so on. Vaccines, for example, are highly demanding distribution standards. With the help of Kyushu's logistics and distribution ability, good pharmacists ' distribution ability will also be improved.

Pharmacies or become core

According to an online pharmacy responsible person, the company's online sales volume is not drugs, but medical equipment. According to an industry personage to reporter, health care products are also online pharmacies sales of the larger category, in fact, the drug sales are not many. For most patients, they buy more from hospitals and pharmacies. Unless these drugs are not available locally, or they are specific.

Some analysts pointed out that with the release of prescription drug online sales, medical and electronic business if you want to bigger and stronger, must solve the problem of logistics and distribution. One of the important ways to solve the problem is to get more support from pharmacies.

"Now there are pharmacies near many communities. The future of the medical and electronic business users can be a single, instant delivery of drugs, probably only with pharmacies cooperation. "The above analysis, the most effective enterprises to play the enthusiasm of pharmacies to participate in drug delivery, this is the most critical." In the future, the most important thing for a pharmaceutical electric trader is a pharmacy.

"East China Regional Medicine holding state large pharmacy, the South China region of the big Ginseng Forest Pharmaceutical Group, the southwest region of the heart of the Tang pharmaceutical industry, and so there are a large number of pharmacies." It is noteworthy, however, that these pharmacies are covered only in certain areas, and that if they are marketed online, they can only cover certain areas. In the future, it is the key that the drug dealers in the world should be mobilized in a nationwide pharmacy. One industry official told reporters.