Dolphin Browser: Overseas dream of mobile internet age

As an effort to provide users with personalized experience of the mobile browser, Dolphin browser this year's innovation and development have been a certain concern. In fact, in the user base is good, the market potential of the European and American markets, the local user privacy, intellectual property and other aspects of strict legal requirements, domestic enterprises need to understand the local laws and regulations, to circumvent the legal exclusion zone, otherwise it is easy to cause high illegal costs.

For China's mobile internet developers, survival is undoubtedly an important issue. The developer market in China has 750,000 Android developers and 140,000 iOS developers, according to one industry insider. At present, 1/3 of third-party developers can make a profit or break even, with nearly 2/3 of developers making ends meet.

There are many reasons for this situation. Dolphin Browser founder Yang Yongzhi that China's mobile Internet development environment is poor, because of the lack of mature profit model, most developers are in the stage of burning money to save users. And as the traditional internet giants migrate to mobile internet, the weaker developers face the squeeze of giants.

How to break through? Dolphin browsers have chosen global survival. Focus on the development of overseas markets, while driving the domestic market development, this development model is being more and more mobile internet companies recognized and follow. However, the survival of globalization is inevitably faced with inherent problems and difficulties, testing the enterprise's technology, operation and management capabilities.

"Don't put the eggs in the same basket."

Many developers are too superstitious about the size of the user, in the advertising and pay download mode is not mature domestic mobile internet environment, this will bring high risks. To address this problem, dolphin browsers adopt a global survival strategy. Yang Yongzhi said: "In the mobile internet age, internationalization, globalization is a very important feature, we very much have this characteristic and brand." ”

"Do not put eggs in a basket," the overseas market and the domestic market two legs to walk, Dolphin Browser development is the most obvious feature. In less than 1.5 of the time after the launch, Dolphin Browser's overseas users have reached more than 8 million, most of them are Europe and the United States and Japan and South Korea, such as users in developing countries. After acquiring a tens dollar venture capital in July last year, the information (Dolphin Browser developer) further increased the recruitment of talent and actively expanded overseas markets. In the near future, dolphin browsers announced deep cooperation with Japan's second-largest operator, KDDI, with a kddi of 30 million users in Japan. Dolphin browsers seem to have a natural global gene.

In China, the rise of the app industry is itself the product of the globalisation of mobile internet. The sale of Apple's iphone in China has spawned a large number of iOS developers, while Google's open OS Android has lowered the threshold for application development, and a number of developers have been moving to the internet for gold, a part of which has been put into Apple's app Store or Google's Android App Store, overseas users can download the use directly, so for those good applications, inadvertently, will accumulate a certain scale of overseas users, to enter the overseas market has a foundation.

Naturally this is the channel at work. In fact, in addition to the App store or Google's Android App Store, China's application developers have a channel advantage, that China's Huawei, ZTE and other smartphone manufacturers have to expand their smartphone products to the global market. Huawei and ZTE's overseas markets continue to grow, with two companies already ranked among the world's top 10 mobile phones, with smartphone sales rising in overseas markets, depending on the model of the agreed-upon telecommunications operation. Application developers can choose to work with Huawei, ZTE and other domestic smartphone manufacturers to jointly expand overseas markets.

Unlike the PC era, the "national boundaries" of mobile internet are not obvious. For developers, cross-border costs are relatively limited. 3G Portal Network Vice President Cao Ming that the intelligent terminal era of mobile internet and PC Internet, WAP mobile internet, the biggest difference lies in a mature and unified platform. In the era of PC Internet, a game company needs to train a professional team in every game sales country, which is very expensive. This is also an important reason for dolphin browsers to succeed in overseas markets.

At the same time can not ignore the United States and Japan and South Korea market environment, these areas of 3G development time is long, users of mobile internet has formed a mature cognitive and stable consumption habits, so long as the development of good products, there are markets can provide support. Dolphin Browser Vice President Yuziu believes that Dolphin Browser can be successful in the U.S. market, in addition to its own continuous improvement in technology, enhance the product user experience, Silicon Valley's tolerance and support for entrepreneurial companies is also important.

With the combination of internal and external factors, dolphin Browser's global survival strategy can be landed.

Localization challenges

Can the overseas dream that cannot be realized in the Internet age be realized in the mobile internet age? Dolphin browsers show the possibility. However, the survival of globalization is not so much a survival model as a survival capability. Dolphin Browser to enhance the product in the application store rankings, invest a lot of money and manpower to develop products. The Dolphin Browser is not the only product of the hundred-percent information attempt, on the contrary, at most, the hundred-percent information team did more than 100 application attempts, and dolphin browsers were the only one that was a big success.

into overseas markets, although there is the App Store or Google electronic market, such as the advantages of Internet channels, but as the size of the company's expansion in the local business, the inevitable increase in costs. Dolphin browsers have now moved their headquarters to Beijing and set up branch offices in the United States. Recruiting talent overseas, building a specialized marketing management team is no doubt a small amount of capital expenditure. Because in Europe and the United States and Japan and South Korea market, the cost of human resources is far higher than the domestic.

Foreign enterprises in the local development, but also face legal constraints. In particular, in the user base, the market potential of the European and American markets, the local user privacy, intellectual property and other aspects of strict legal requirements, domestic enterprises need to understand the local laws and regulations, to circumvent the legal exclusion zone, otherwise it is easy to cause high illegal costs. Dolphin Browser general Manager Leeson that the development of overseas markets, products in a certain reputation and the size of users, special attention should be paid to innovation and patent matters, in overseas competition to protect their interests. Language is one of the problems. In the product, must guarantee the language translation accuracy, cannot let the overseas user produce the ambiguity. Developers need to recruit language talent, although it will increase the cost, but the internationalization must pay the price. Dolphin browsers also cannot avoid this problem.

In addition, marketing promotion in overseas markets is also a link that must be crossed. In Europe, America and Japan and South Korea market, the third party application market competition is also very fierce, new applications continue to produce, to ensure the visibility of the application, only rely on users to find the initiative is not enough, but also need to invest funds for product dissemination. So overseas markets do offer a different way for domestic mobile internet companies, but it depends on the strength of the companies themselves. Dolphin browsers only provide one of these templates, not necessarily a pattern.