Domestic and foreign artists to develop the environment of the industry topic

On May 15, the KRO, head of the EXO-M squad, became a member of EXO, a member of the Korean men's group, and formally requested the Seoul Central District Court to invalidate the SM-specific contract with its own brokerage firm. Once the news came out, all the opinions of all parties formed a strong collision in all EXO-related bars and Korean entertainment-related bars. These views have gradually become an industry topic that extensively discusses the development environment of artists both at home and abroad during their constant enrichment and extension. They even rise to become social topics related to life choices such as friendship, wealth and future.

In fact, similar to Wu Yifan post there are many topics, they almost all have exactly the same path of development: the first are only one or a few exposed in the simple news events, but as the discussion heat up and time The topic will continue to spread in the related bar and eventually break through the boundary of the localized topic quickly and become a hot topic of extensive social significance in the entire bar or even in the entire Internet. This will lead to the collision of different values ​​held by all walks of life, In the meantime, many of the original content that will be produced will be of great depth and breadth. These contents will be brought together in the bar and eventually form part of the culture of the Internet or even part of the Internet culture. This is the power of the Internet bar power.

In fact, EXO bar is only one of the nearly 820 million interest bar Baidu Post Bar. Every day, hundreds of millions of users sign in, speak, and interact with other people on the same topics they are interested in. In this huge interest-based interactive platform, may at any time similar to Wu Yi Fan event hot topic, but the value of paste it is not exposed these topics, but in the subsequent collision of ideas and friends to create content, the content of the convergence In the paste it, so that has produced long-term vitality. Looking back at the history of the Internet, it is not hard for me to find out the development path of social platforms such as forums, blogs, SNSs and weibos up until now, and the only thing that has remained phenomenal has been low-key User stickiness and activity, people can not help but produce some illusion, as if it is a great presence independent of the Internet.

If you say that this ability to bring together fans and content is limited to entertaining public topics, then it may have long since lapsed into the Web 2.0 era. Take a look at today's microblogging, as if it has evolved into a big coffee from the High stage, a group of fans at a loss followed behind them. WeChat interaction is extremely active, and friends can also fully and equally communicate, but the form of communication is greatly restricted, and the content of the diffusion between the circle of friends is relatively slow, it is clearly in these areas more advantages. At a time when the fan economy is gaining popularity, many companies that have grown up on the Internet have also found this unique feature of post-it is the creation, convergence, collision and deposition of fan content that have prompted these companies Pour paste it.

The successful experience of missionary companies such as Apple and Xiaomi in operating their fans has brought many current domestic and foreign brands into full play. "Clustering fans with products, building scale with fans, making profits on a scale, and profiting from profits" became the first lesson for corporate fan clubs.

When money flows, it generates benefits and fans have an impact when it breaks out. If only simply blindly support, and can not be considered a successful fan business. Only ignite the "fans volcano", so that the enthusiasm of fans and topics together in order to promote the fan economy into a virtuous circle.

Behind the scenes of the EXO Post Bar shows that today it was once regarded as a forum platform but has become the birthplace of emerging internet culture due to the popularity of such topics as "Reeling," "Gao Shuai Fu," and "Jia Jun Peng." , Once again proved that they have all the "fans volcano" all the conditions.

Baidu Post Bar become a fan of volcano, there is a natural and acquired reason.

First of all, the search engine, topic aggregation is the two wheels of Baidu Post Bar, the wheel is carrying a brand, a product is interested in just the user needs - just because the user will be active search, will take the initiative Focus on a topic and interact. The fact is that most companies that have not been concerned with pasting for the very first time use the bar, and most of them will find that their own brands and product-related posts have already been created. One active user, it is the brand, the product most concerned about, but also the loyalty of a group of fans.

Second, paste it mobile is one of the most popular and most successful products in the mobile product family of Baidu - the equivalent of the topic of interest and the same good in the hands of the user can open Post Bar client anytime, anywhere in the topic of concern Learn new information or interact with your friends.

Thirdly, in recent years, Baidu has been keeping pace with the times to continuously improve the functions and services of postal bars. For example, it is open to post for the partners who care most about the users, and through deep customization of various functions and services to further develop the brand and its followers Create a better communication environment. This service is currently highly respected in the mobile phone industry and the Internet industry, go millet it, IUNI bar browse it will find that fans, users, brand interaction has been posted in the form of a harmonious growth state, just like Brand "second official website" and the user to understand the brand information, activities of the new window. In the recently held IUNI "500,000 annual salary part-time job," 27% of participants from Baidu Post Bar also confirmed this point.

In China, applications and services such as Weibo, WeChat and micro-video continue to emerge and change rapidly, to a certain extent, let us ignore such traditional platforms as Baidu Post Bar and QQ Space which are more viable and have higher marketing value. . It is estimated that in the near future, more companies will notice the potential of "fan economy" and create new successful marketing cases based on it.