Domestic handset manufacturers want to borrow 3G revival must break three big problems

Our correspondent Baixiao with the arrival of the first World Telecom day after China issued the 3G licence, China Unicom 3G officially put the number. This also means that the three major telecom operators finally to the real "hand-to-hand combat" phase.　　For domestic mobile phone manufacturers, 3G War on it is a double-edged sword, last year, the big loss of domestic handset manufacturers want to borrow 3G revival, it is necessary to solve three major problems. Problem one: terminal popularization still takes time. Despite the policy support and the three major operators of the propaganda, 3G market has long been "not first red", aroused the interest of most people. However, the wide range of 3G promotion has yet to be a short period of time. First of all, although the 3G features a lot, but currently can use a certain limitations, such as network coverage is not comprehensive enough, occasionally there will be no signal search.　　High tariffs, video restrictions, a variety of features have not been enabled, network coverage is not congruent with the problem, these have become a hindrance to their people's lives "stumbling block." Yang Xiaowei, deputy general manager of China Telecom, said China Telecom's 3G network in three months will cover 300 cities nationwide. "At the end of July, the 3G network will cover all the counties and major townships." By the end of this year, China Telecom's 3G network will be able to provide services to 98% of urban users, rural users can also cover 93%.　　Mobile chief executive Mr Wang recently said that June will complete the two TD network construction, TD signal will cover 238 cities nationwide, and the third phase of TD Network construction is also in the process of preparation.　　In this way, 3G terminals to be extended to the country at least until the end of the year, domestic handset manufacturers can not really revive.　　Problem two: 3G terminal is still imperfect at present the domestic 3G terminal itself there are many problems, which also led to the majority of consumers on 3G stay on the sidelines. First, the number of low-end mobile phones in 3G is extremely scarce. Market research shows that about 84% of the users of the 3G mobile phone price psychological tolerance range of less than 2500 yuan. This forced domestic handset manufacturers to develop and produce affordable 3G products.　　But at present in the 3G not large-scale promotion of the situation, domestic handset manufacturers are also facing the development of high cost, low profit margins, promote parity mobile phone has a certain degree of difficulty. Second, the 3G terminal quantity function needs to improve. From the current model of the three major telecom operators, Beijing Telecom has launched 8 3G mobile phones, in the "5 17", there will be 4 days wing mobile phone available. The internet has also exposed its collection of 37 CDMA2000 custom models. Mobile is urging Nokia and other domestic and foreign manufacturers to speed up TD mobile phone research and development, according to Samsung revealed that the end of the year will have 10 TD terminals available. Unicom WCDMA terminal is relatively rich, the network before the exposure of 45 sections.　　However, these 3G mobile phone functions are subject to some restrictions, such as some mobile phones do not have video Call function. Three problems: Channel restrictions on mobile phone sales terminal channels of contention, not only reflected in the telecom operators, but also closely related to the handset terminal. In fact, many manufacturers said that the factoryHome 3G products are currently mainly with three operators and manufacturers set the main, retail stores basically do not sell 3G mobile phones.　　and operators, some products have not been to the market, so that consumers need products are still suspended in mid-air. On the other side of social channels, three operators are establishing social channels.　　3G terminals to reach consumers still have some twists and turns. In short, for domestic handset manufacturers, to borrow 3G terminals to achieve the plan, but also need to overcome the three major problems. Therefore, the 3G terminal is really facing the market, it will take a long time to spread the market. Domestic handset manufacturers should not be too impatient.