Domestic mobile Internet 4 big chain layout business model becomes the main trouble

Over the past two or three years, communications, the Internet and hardware manufacturers have stepped into the same river, the mobile Internet, across the big it field. This new business ecological chain, full of Chaoyang, is quietly forming. Tencent technology to launch a series of articles on the domestic mobile Internet development status of interpretation.　　This article is the first: macroscopic analysis. October 7, 2011 2:25 A.M., the industry is focused on the death of jobs.　　At this time, Beijing Touch Control Technology Co., Ltd. CEO, translation network president, who is the IT talent Chenhao Zhi has not fallen asleep. "I hope you really understand why Apple is successful. is not the way to share the piracy with millet, not and Baidu library collusion, not the other investment projects as a step to let investors do the way, not shouting fever but sell mediocre way.　　"On Weibo, Chenhao Zhi Lei (Weibo), a leading figure in the domestic mobile internet, is dissatisfied. The matter stems from the millet mobile phone official Weibo ridicule jobs death, eventually to delete Weibo, Lei apology and end.　　But Chenhao's sharp remarks uncovered the tip of the iceberg of the domestic mobile internet industry.　　This September, the millet mobile phone has not yet officially sales have been immersed in the "paint Door", Baidu's new mobile operating system has been criticized for Google's Android version of the system. Earlier, media reports said that the domestic market, the app has malicious deduction fees and theft of user privacy phenomenon.　　According to the source, in order to ensure that the application software in the App Store and other similar platforms, developers even hire people to buy or download their own software, these malicious promotion has become a common practice of many developers. An industry practitioner told Tencent Technology: "Right now, the entire mobile internet is just a lively surface, and most of the traditional Internet applications in the mobile field of functional extension." Industry chain, domestic manufacturers are still at the bottom, business model, development environment, etc. is still a short period of insurmountable karez. "One side is that the industry is not really mature, while the chaos is highlighted and the first person is half dead."　　There is no doubt that mobile internet tomorrow is bright and bright, but how to get through the dark years before the dawn, become their top priority. Four models overall layout core industry chain weak this October, operators moved to start a public survey to support Unicom and telecom users.　　Industry rumors, Sina has been in the layout of mobile phone social software. Meanwhile, the millet handset will begin mass production sale.　　And internet giants such as Alibaba and Baidu have also begun to meddle in the mobile operating system in August and September respectively, and many electric companies and entrepreneurs have moved to mobile internet.　　For nearly 2-3 years, from operators to hardware handset makers, from smartphone operating systems to app stores to application developers, mobile internet apps such as 91 assistants, pea pods and other mobile phone management software have been set up in the domestic mobile internet industry chain.　　Generally speaking, the whole domestic mobile internet industry chain contains four chains:Throughout the mobile industry chain, the intelligent terminal is the main thrust of mobile Internet, operating system, the lifeblood of the two major chains, the overall strength of domestic enterprises weak.　　According to Jingdong Mall this year's National Day holiday sales figures show that 70% of sales from foreign Apple, Samsung and so on. In the first quarter of 2011, Apple's iOS accounted for 6.1%,symbian accounted for 59.8%,android accounted for 11.8% of the Zhongguancun, and only 88.8% of the four systems, according to the data released by the journal.　　The domestic operating system is still in the initial stage of exploration, very weak. Lei, founder of the Strategic Development Department of Innovation Workshop, said that the mobile Internet area, the operating system is the most critical.　　Liu Yanjie, director of China Unicom's Science and Technology Commission, said in an interview with the media that the operating system was at the core of the industrial chain and was the "keywords" of the mobile internet. Because the operating system is a bridge to build the whole biosphere, its upstream connection equipment developers, technology providers, downstream docking developers and user groups. It is responsible for the scheduling and operation of the software, mastering the data flow and storage, controlling the network connection, security and so on.　　Internet giants such as Baidu and Alibaba have dabbled in the field this year, formally based on this consideration. Practitioners predict that, although the four major chains, but nearly 90% of the domestic mobile internet companies are just stay in the software program layout.　　After all, this industry chain entry threshold is low, is the paradise of entrepreneurs. In the specific mobile software program application level, according to the advisory body of the data show, the first quarter of this year, the domestic mobile internet market size of 6.44 billion yuan, an increase of 43.4%, mainly around mobile phone e-commerce, games, advertising, value-added services.　　[Page] business model to be solved single application or platform?　　Even the most downstream of the software application level, but also gathered a large number of mobile internet companies. But behind the influx of tens of thousands of app developers, there are few that really emerge.　　The Red Sea competition, all kinds of chaos began to surface.　　In September of this year, there were books, videos and other tort cases in Apple's App store, and software applications involving yellow masks began to spread across the App store. People familiar with the matter told Tencent Technology: "The SP era of a variety of brush software rankings of malicious practices in the mobile internet era has become the norm." "For free software applications, developers dedicated to paying people to download, for the charge, is generally 3:7 open, if a software application of 10 yuan, need to give the platform to 3 yuan." Developers malicious brush ranking, equivalent to the platform by the money to do the promotion.　　said the person.　　However, these malicious promotion techniques can only play a complementary role, how to use benign methods from many software applications stand out? This has become a headache for app developers. In Tencent Science and Technology micro-blog feature column "Qiang Five people Line" hot discussion, 3G application research in China and JapanGenbing, executive dean of the institute said: "In the future, the excellent app and professional capital and channel background of the new media marketing companies to rent each other, combined with the offline related industries, the formation of a new industrial chain." "The picture is Genbing's Weibo screenshot" as long as the product is excellent, the promotion may give the professional promotion company to do.　　Top NET President Zhangqiushie on Tencent Weibo.　　In addition, the business model is still the main problem for mobile internet practitioners. At the moment, mobile advertising is the mainstream form of domestic mobile internet money, including mobile value-added services, such as 12580 life broadcast; WAP classes and mobile application classes. WAP has formed a crowd scale, but because of the display space and other reasons, the advertising market has not really formed.　　Mobile applications based mobile phone advertising is more mature and popular, but the user scale is still to be broken. Even if the user size up, mobile advertising mode still has certain limitations.　　After all, domestic pay will be less, and homogenization is increasingly serious. In addition, earning and real business models cannot be equated. "The Mobile internet field of profit model, either through advertising to the B-end enterprise charges, or to the C-end users directly charged, but the overall did not find a good way." "In the" Micro-Forum "event sponsored by Tencent Technology, Wang Qindai, a mobile internet veteran and chief executive of mobile phones, said," Anyone who tells me that he has now figured out the business model of mobile Internet is not reliable. " "Innovation Factory CEO Lee Kai-Fu said:" Entertainment and video applications or will be the future of domestic mobile internet profit direction. "Some analysts point out that the future of the domestic mobile internet will be the mainstream, while the traditional PC is the complement."　　Rely on a single application is difficult to all, platform will be industrial development is inevitable, but also an important symbol of industrial maturity. Mobile Internet is the future, when will the future come true? In the Observer's view, now is only advance card position, embodiment of Easy-to-use app era, 2-3 years later, with the advent of Cross-platform HTML5 Revolution and the use of habit, the browser will dominate the application software, the dawn finally came.