Domestic mobile phones at sea are growing faster

With the domestic smart phone market competition intensified, domestic mobile phone "sea" speed is intensifying.

In addition to Huawei, ZTE, Tcl, Cool faction recently announced the 2014 scale into the European market, with a major European operators to launch LTE mobile phones. 2012, the cool faction has announced the United States operator MetroPCS in the form of independent brand 4G mobile phone 5860E, the year's sales exceeded 1 million.

Market research company Canalys latest data show that in the second quarter of 2013, global smartphone shipments amounted to 250 million, of which the Greater China region accounted for 39%, the Chinese market is the world's largest smartphone shipments, but also the most competitive, the lowest profit market.

The main mobile phone manufacturers in recent years have accelerated the "sea" speed, such as Huawei will be the flagship mobile phone P6 in London, the overall layout of the European market. ZTE has become the fourth largest expert in the United States manufacturers, and with the NBA alliance reached three years of strategic cooperation for brand promotion. Lenovo is currently stranded in mobile patents, but it is also starting to lay out emerging markets such as Southeast Asia, Africa and South America.

In the European market, due to numerous operators, 4G network dispersed, and trapped in the profit caused by a large number of subsidies, in favor of domestic handset manufacturers rely on 4G mobile phone breakthrough.

Cool send related personnel to the author, cool send 2014 year target overseas market shipments 5.5 million units, to 4G products, overseas market will become cool send 30 billion yuan an important part of the goal.

However, the international mobile phone market and the domestic game rules are huge, with the domestic mobile phone "go to sea" acceleration, how to understand the needs of overseas operators and users, improve the quality of mobile phones, as well as the fight against mobile patents and other issues will become a new topic of domestic mobile phones.