Don't confuse wireless with PC products

Some time ago, because the work need, specially went to chat some product manager, asked everybody "Wireless and PC product Difference", oneself also looked up some data on-line, Combs summarizes.

Thinking or from doing a product needs to answer several key issues to expand.

Users: Mainly user characteristics, user touch.

A wider audience, such as students, migrant workers, many people originally have no computer, compared to most of our product managers "first PC after wireless," They are "first wireless PC", specifically, they are through wireless first contact with the Internet, the preconceived "default" is not the same, They don't know the logic of the product on your wireless product, so "porting" is dangerous.

This makes the young product manager a bonus, with more natural "wireless genes", younger, more passionate, and more adapted to the wireless product industry, which is faster than PC changes.

Some of the characteristics of the user's physiology are also starting to be considered, such as using a cell phone, hands? The right hand? Causes us to be careful when designing screen layouts.

User Touch Tatsu Complex, unlike PC, direct URL link can be, Taobao is best at the diversion volume. Wireless to through a variety of application market channels, to audit (iOS audit is very troublesome ah, must understand, otherwise will be disrupted plan, to download, and then to open, whether willing to put you to the first screen, combined with the characteristics of the client, upgrade the user touch is also complex, sticky is important, the product experience details requirements higher.

Scene: Anytime, anywhere, the use of the environment and development design environment is different.

With the new use of time, the use of the location, from the computer screen into life anytime, anywhere, his surroundings, noisy? How is the darkness? How to interact with what he saw and heard?......

We design it in the office, and it may be okay to take it. But the user may be walking on the road using, driving, lying (although these behaviors are not very good); we have high-speed WiFi, but the user may be 2G, signal unstable 3G operators; we use iphone5s\ Samsung's high distribution machine, But the user may be poor performance of the cottage machine ... Some low-end machines may have a bad experience with applications, or bad experiences when the Internet is slow. And the PC does not have this problem, is to do in front of the computer, machine performance on the experience of the impact than PC serious, PC access to the site is basically fluent.

Demand: Richer and more diverse.

The temporary rise of demand, fragmentation, is often a very small point, to be quickly met in a short time; PC more formal, mobile more entertaining life.

Solution level.

Basic design knowledge: basic knowledge of wireless products to learn, this is basic, such as the same delete on iOS is left and right on Android is long pressed. Some technical foundation also need to know, which operation is the system to bring, almost does not need to develop?

Be familiar with hardware: quoting Kentzhu, in mobile devices, common available hardware include microphones, GPS, proximity sensors, ambient light sensors, image sensors, reluctance sensors, gravity sensors, directional sensors, accelerometer, triaxial gyroscope, RFID, NFC, naked-eye 3D, thermometer, vibration sensors and so on, or a lot of, do products, can be used on? All may make the product has the new innovation point, the new characteristic (geographical location? With the reality link?), this in the PC side basically does not have to consider.

Interactive way: The mouse keyboard "human creation", into a more natural voice, fingers, motion (shaking). With the user strong relationship (mobile phone counterpart, privacy, can get pictures, whereabouts information, security more important), with a variety of hardware sensor, not only is the human and machine interaction, people also through the machine and the surrounding environment interaction.

Need to understand the industry chain: the hardware layer, the BSP (the package that connects the hardware and the operating system), the OS layer, the OS suite layer (such as the meter UI), the app layer, all need to understand that there are different manufacturers on each layer, resulting in the final product adapting to a variety of situations, such as iOS and Android Compared to the PC, several mainstream browsers to support a bit better.

Logic is simpler: the logic of many products on the PC side is that there are complex backbone processes, branching process, exception handling, wireless to give up the idea of all-inclusive, a screen focus to solve a problem, serial flow rather than parallel, more emphasis on subtraction, "single nuclear thinking"; fragmented thinking, small screen, short operation time, The task must be simple, completed in a few seconds, and the large task dismantled, immersed.

Need to consider the battery endurance, to consider the flow of consumption, to consider the card is not, to avoid flashing back ...

Implementation process: Product design methodology is different, no longer like the original, do planning, write PRD, review, release ... The wireless rhythm is faster, need "version control" concept, new methodology everybody is groping. Compared to web products, the implementation of client products, I think the PC client software many methodologies can be referred to.

First so much, just into the red rice as a standby machine not long, these days, two-machine (an iOS, an Android) is indeed standard.

Iamsujie of the various two-dimensional codes