Don't let rationality be a stumbling block to design

"This is not in line with the user's psychological", "This function has broken the overall balance of our products, put here in my opinion is not very reasonable" ...

As the internet industry thousands of mouse workers in a member, such as the above dialogue, every day in our life constantly interpretation. Rationality has slowly become a test of our professional skills and design level of the most important indicators; Admittedly, sufficient rationality can escort the products we designed, and can bring predictability to return and harvest, but in the long run, it is very difficult to appear again called "wow!! "Product. Let's see a chestnut.

Iphone5 since the release of September 13, has been an unprecedented God spit trough, in this time, we can very obviously feel that without Chowa Lord, Apple is no longer the leader of the innovation industry.

These are the two pictures that we are familiar with, and the idea that Apple has always conveyed-"The best size for one hand" and, in addition, designer Dustin Curtis has written about it. Therefore, even if the 4 years since the launch of the iphone1, Apple still keep the size of the phone in 3.5 inches, and now, with the Android camp and the continued pressure of the WP camp, Apple finally can not carry, finally increased the size of the screen, but "iphone4l" This kind of people feel stingy change, really for users to use the "rationality" has won the respect and reputation mody? The result is not all that ...

Let's take another look at the question of the size of the 3.5-inch cell phone that is best for one-handed operation:

1. In the daily use of mobile phones, users use a single hand operation of the scene how many?

2. What are the scenarios that users use a single hand operation?

3. What is the general application of the user using a single hand operation?

4. When users use immersion-related applications, do they choose between hands or one-handed operation?

5. In the user's pursuit of efficiency as the main goal of the situation, more is the choice of hands or a single hand operation?

6. How much is the user's sensitivity to one-hand operation?

7. Screen size and the impact of a single hand on the psychological feelings of users, in the end which is larger?

To throw out these questions is not to hope to get an accurate answer, but to try to do some research on the motives behind a "reasonable" conclusion. As an ordinary user, whether it is really a single hand control so high tenacity? In this intelligent age, we see more users using mobile phones to browse the Web, the user uses the handset to brush meager, the user uses the handset to play the simple and the cool game, but when the user in the longer time, immersed in that one splendid application, everybody starts to discover, the screen is bigger, looks the more comfortable When the content is more abundant, more operational game, found that the larger screen, playing more flexible; when 50, forums The age of this group of users more and more, the eyesight is worse, found the same size in the big screen can show more things ...

It is so, in the 3.5-inch "rationality" behind, there seems to be more "reasonable", and designers should also refer to which one "reasonable" to carry out the relevant design activities? Let's look at a chestnut ...

Samsung has been in the wind for nearly two years after a period of dormancy. The launch of the Galaxy note, at that time sensational the industry, flashing the eyes of the public. Everyone on this 5.5-inch big guys disagree, mixed, Apple is not optimistic about such a mobile phone, because this has seriously violated Apple's own philosophy of design, but in any case, excluding other industry comments and views, the market reaction to explain everything, note the rapid pace of sales, and the user to get a wave of praise, especially in the iphone has become For the sake of the arcade, more users are trying to flaunt their differences the choice of more domineering note, even in the spread out of the "cock silk with the iphone, rich handsome with the note", from this point of view, note that the way to go boldly to do it received a good return, at this time, it seems, " 3.5 inch "The rationality of this argument is so untenable, even some inappropriate." Most of the time, users just like not to play by the rules of the card, is like this change, the mutant experience. Think back, huh? When the iphone turned out to bring people is not completely different? Do you remember Nokia's attitude towards the iphone? At that time, the top of the mobile phone in the first place to uphold the concept of the "physical button is the most suitable for users, only real operation feedback to accurately express the user input commands, and the efficiency of the physical keys is also the highest." It seemed to be a "reasonable" view at the time, but Apple at that time was very bullish to break this rationality, and make the old Big Brother ended up now this field, can be changed, to the iphone fifth years, why Apple can not be more readily to their "rationality" To break it? (maybe Apple is probably more concerned about its own biosphere, the vast number of apps today really make the iphone, and one of the most important reasons developers prefer iOS is that it's much more convenient to adapt to iOS at development time than the Andorid. But, in the past, Apple will not cater to others, he just himself to the extreme, and then let others to cater to themselves, now Apple, also need to cater to others? Well, the impact of the problem on the iphone itself is not discussed in this article.

And then we'll talk about the note, and after it gives us such a shocking display size, we seem to have more design possibilities, in a larger size, the widget design has more possibilities, in the design of the split screen has a better try, the concept of pin can be more convenient to achieve ... Take a look around the reaction to this seemingly inappropriate product, wrangle jeans for it to carry out a pocket enlargement of the redesign, the big hand bag added to place the special dark lattice note, the major brands are also scrambling to launch a target for its accessories, these phenomena are only explained, Note has a positive market response, and very popular with consumers; compared with the rationality of one-handed operation, perhaps the user needs is a greater and more stunning perspective brought about by the use of superiority.

Now, let us go back to the past those things that deter our hearts of products, in your mind emerging, whether there is a little stubborn, unique and not the temperament of the flow?

That year moto V70 change people for mobile phone operation Way, use 360 degrees of rotation open screen, still I think the most beautiful mobile phone

Clear bold full gesture operation, remove all the Operation button, the gesture of manipulation to the extreme, then also in the industry caused a considerable stir

Path from the beginning, the unique, did not follow the iOS app guideline to develop, to 2.0, there is a qualitative leap, so far, I still think it is the best of iOS and the most beautiful app

There are too many, I thin countless, the article written to the end, I want to express just: to imagine, do not be "reasonable" those rules and regulations to limit our smart thinking, let our imagination free dance, outline a beautiful product!