Dr. Philip a new theory of soul marketing.

Absrtact: March 1, at the First World Marketing Summit (WORLDMARKETINGSUMMIT) held in Dhaka, the capital of Bangladesh, the father of modern marketing at the age of 81, Dr. Philipcotle, a lifelong professor at the Kellogg School of Management at Northwestern University, proposed a new spiritual camp.

At the First World Marketing Summit (WORLDMARKETINGSUMMIT) held in Dhaka, Bangladesh's capital, March 1, the father of modern marketing at the age of 81, Dr. Philip, a tenured professor at the Kellogg School of Management at Northwestern University, proposed a new spiritual marketing ( Marketingforshareofsoul) theory, and in the keynote speech praised the world's largest Chinese search engine Baidu in this regard to achieve outstanding achievements.

In his keynote speech titled "Soul Marketing", Professor Kotler pointed out that enterprises can disseminate positive information through marketing, solve social problems and establish social responsibility, thus gaining people's mind. The Soul Marketing is the enterprise through fulfills own social responsibility, obtains the people to identify, thus promotes the brand value. In his speech, he noted that American Facebook, China's Baidu, has created a powerful new marketing landscape that helps businesses gain the hearts of people. such as the famous sports brand Nike use Baidu platform launched the integration of innovative marketing, is through with the Baidu Bar to know the full range of products such as cooperation, including the joint creation of a series of characteristics such as bar to promote a variety of marketing methods, more accurate three-dimensional all-round cooperation to acquire people's hearts. More noteworthy is that internationally renowned companies such as Procter and Gamble, BMW, and even many luxury brands such as Lv,cartier have begun to build brand image through Baidu.

Cao Hu, Ph. D., president of Kotler Consulting Group, China, believes that the soul share (Soulshare) is based on the public acceptance of corporate social responsibility and has a higher level of marketing significance than the traditional market share (marketshare) impression share (mindshare). Baidu as the world's largest Chinese search engine, covering 95% of Chinese netizens, responding to billions of times a day of search requests, creating a bar bar encyclopedia know excellent knowledge products, for Chinese enterprises to create an innovative marketing and access to consumer Hearts platform. Over the past two years, 41% of China's gem enterprises through Baidu to enhance competitiveness, to achieve entrepreneurial dream. Baidu created the spirit of the marketing of the soil, is for more and more Chinese enterprises to provide a good environment and innovative power.

The First World Marketing summit, with the theme of "Marketing makes the world a better place", attracted 94 experts from 32 countries and CMO, the Prime Minister of Bangladesh, who attended and unveiled the summit. Participants focused on how to innovate marketing ideas tools and methodologies to address the challenges facing the world today.

It is reported that the second World Marketing summit is expected to be held in China in 2013.