Dream Bazaar 20 million cheap sell to American clothing road group, vertical electric business hard to survive

Beijing Business News (reporter duo Lu Yishang intern reporter Wang) Ebb tide, vertical type of electric trader again ushered in shuffle period. Recently, there are news that dream Bazaar to 20 million of dollars worth of cheap to the American clothing Road group. Bazaar, a company head close to the dream, said he had heard the news. In the industry, the dream of bazaar low price of prostitution also reflects the current, including all the customers, such as goods such as the vertical type of electrical business development dilemma.

Data show that Dream Bazaar was founded in December 2006, mainly to underwear playing category, 2008 years later gradually expand to women's clothing, shoes, cosmetics and other commodities. American Clothing Road Group is a professional fashion products worldwide Procurement Service provider.

Electric business analyst says, Dream Bazaar Business category narrow, the audience is less. The problem of Dream Bazaar is the common fault of the vertical electric quotient of clothing category.

The clothing type vertical electric trader is undergoing the transformation period, the Dream Bazaar's future is uncertain is not the case. From 2007 to 2012, Van Gogh's shirts sold more than 12 million in the past five years, but at present the company has become a small business. May 2010, the network high-end men's brand Massamasso in the World Trade Center opened the first entity store, but two years later was closed shop. The real store sales growth rate is far lower than the electricity quotient, the fund strength is insufficient to support the entity shop to cover more consumer crowd, Massamasso has to curb the development momentum under the line. The first stock of Chinese companies to be listed in the Mai Lin is easy to master in May, the network of business circles currently account for the issue and circulation of the common stock of 63.7%.

In some of the clothing category of vertical electric operators struggling to survive, embracing the Internet, clothing brands are increasing. Ling to clothing, Adidas, Li Ning and other traditional brands with the help of electronic business platform frequently net, data show that the Seven wolves in the August Day cat men's clothing sales won the first throne, the month's sales amounted to 97.17 million yuan, the Germanic, crack silk and other original clothing brand more do the larger, according to the German side revealed that the first half of the daily sales can reach millions of dollars. In addition, once for this type of clothing manufacturers to do shopping guide, such as Mushroom street, beautiful said enterprises also smashed heavily began to sell clothing.

"The future of the Internet should be small and beautiful, cut into segments and understand the real needs of consumers," said Fang Jianhua founder. A garment-type consumer in charge to the Beijing business newspaper reporter said, do clothing electric business premise is to do a good job in clothing, on the basis of clothing to consider selling clothing.