Dynamic sponsorship earns 1 million dollars a day for Facebook

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In the morning of Wednesday, Facebook held a fixed conference call, with three senior executives, including Mark Zuckerberg, 5.495.html >, who said that advertising was still the main source of revenue for FB, accounting for 86% of total revenue in the second quarter, and point out the current challenges of the company and the direction of future development.

Future advertising will be more social

Zuckerberg said that dynamic sponsorship (sponsored Stories: Advertisers will see friends say a fan group praise, and can be directly from the ads on the praise, but also increase the number of fans) is currently the closest " Social "ads, whether personal computers or mobile devices, are far more effective in attracting users ' attention than ads targeting news keywords, making 1 million of dollars a day for the company.

User Steering Action Device

As many as 543 million of Facebook's 1 billion users use Facebook as a mobile device, up 67% from last year.

Deny will launch mobile phone

Zuckerberg denies Facebook will launch its mobile phone, saying:

"It doesn't make sense for Facebook to launch its own-brand smartphone. "There is no further action on Instagram.

Zuckerberg: "The current merger process is not over, the integration will not start so soon, at least until after the end of the further action", the square dance also mentioned that Facebook mergers and acquisitions of other companies is usually for talent, only Instagram is the exception; Instagram in the future of the company's product line planning in square dance http://www.3498.cn.

Wave to SMEs

Facebook's chief operating officer, Sheryl Sandberg, is concerned about the SME market: "There are no internet exposures in more than 40% places," and "local business operators, who are Facebook users, provide a fan page that is as personal as a profile, with lower entry thresholds. , Facebook has a remarkable place to be.

Share price continues to slump

Chief Financial Officer David Ebersman acknowledged that the company's shares had been disappointing in the market, down 10% per cent today, at about 24 dollars a share.