Dynamic View Cloud COO Jie Rui: Exploring the big TV cloud game market

Donews November 28 News (reporter Shang) in the smart TV, boxes and other hardware products continue to popularize the trend, "living room market" to become http://www.aliyun.com/zixun/aggregation/3518.html > New areas of rapid capture by internet companies. Depending on the cloud team to see the user in the living room scene on the large, deep game content of the hard demand, hope to interactive video platform based on the use of Android box terminal, to provide users with the point that play a large 3D game service "cells cloud."

In the dynamic view of Cloud COO Jie Rui View, the appearance of box products greatly enriched the living room entertainment content, so that users can get more diverse video content, but in the game product is relatively scarce, if you want to play a large game, users also need to purchase game host, purchase genuine game content, the threshold is quite high

Jie Rui Analysis, on the television platform, the lack of content of the quality of the game stems from two aspects: first, the control of video games is different from mobile devices such as mobile phones, the need to connect through the remote control, handle, etc., but the corresponding developers are more familiar with the traditional PC and mobile platform development environment, the emerging television focus is not enough, The existing games are also from the Android platform directly from the transplant over, the screen visual effects, the ability to play and TV performance is not matching.

Second, Android's existing ecosystem in the 3D rendering, image and other effects, and game host, PC still exist gaps, it is difficult to make a movie with the same visual effects of the game content. and TV box products hardware capabilities, with computers and other equipment in the CPU, graphics and other aspects of the gap, it is difficult to support the smooth operation of large-scale games.

But starting from the user needs, the living room often means a relatively comfortable family environment, suitable for their own and family, friends enjoy the non-fragmented game experience, play a relatively long time, so the quality of the game requirements higher. Jie Rui Introduction, based on such market situation and user needs, Grayyun mode is based on the Android box, so that users do not need to buy the game host environment, the same can be the point of playing a large mainstream of the game, regardless of the time to get the content of the game, or the cost of playing games will be greatly reduced. And for developers, it can also be developed to cover a wider range of game content.

From the service range, cells cloud provides the game service already to cover Beijing, Shanghai, Guangzhou, Chongqing, Wuhan and other 8 cities, plans to cover more cities in the future, from the content, has introduced dozens of large-scale games, including "Prince of Persia" "Eagle hit the Sky" "Street bully" and so on, from the service experience, to support the battle, Observe and so on interactive way, break through a single single machine play.

Jie Rui Introduction, the current domestic services to provide similar teams are still relatively few, like Aliyun in the second generation of the Cat box also integrated similar game content services, but the scope of the coverage is narrower, the play is not diversified.

"Our team just set up early this year and will focus on the game in a short time, and will expand to other content areas in the future," he said. Jie Rui introduced that the cloud game market space is very big, but the challenge is how to integrate the complex upstream and downstream resources better. Like upstream, the cost of negotiation with content developers is high, the introduction of the pace is not fast enough, in the terminal link, need more bottom chip suppliers to provide more optimization to support the presentation of high-quality game content, in the operator, also need a better network access environment, in order to ensure that users play the game when the good experience.

Jie Rui also revealed that in the introduction of content, on the one hand, and game manufacturers to sign a short-term cooperation agreement to test the market time; In the operator aspect, because this kind of game service can bring the positive promotion to the broadband entrance, the promotion, and complements the operator's content short board, will explore more binding service in the future. "At this stage, to educate the market, our solutions are free and open to use."

It is understood that Grayyun currently covers nearly 50,000 users, and obtained the first round of investment by the company, is also actively engaged in the introduction of new investment to accelerate expansion. Finish）