"E-Bag wash" to obtain a total of more than 20 million dollars from Jingwei and SIG investment in a round

Absrtact: Today, the veteran laundry chain Rongchang chairman Zhang Rongyao to 36 Krypton, Rongchang under the O2O Laundry service e-Bag wash received from Jingwei and sig a total of more than 20 million dollars in a round of investment. 4 months ago, e-bag-washing received 20 million yuan of angels from Tencent. From the test

Today, the veteran laundry chain "Rongchang" chairman Zhang Rongyao revealed to 36 Krypton, Rongchang under the O2O laundry service "e-Bag Wash" received from Jingwei and sig a total of more than 20 million dollars in a round of investment. 4 months ago, e-bag-washing received 20 million yuan of angels from Tencent. From the examination of financing information, e-bag washing this round of financing is the laundry O2O industry, the current highest financing. After this round of financing, the product is currently valued at about 500 million dollars.

Laundry O2O Service is door-to-door O2O service gradually subdivided a vertical service, the current players have a lot of, such as 36 Krypton previously reported "Rongchang e bag Wash", "dry cleaning", "bubble laundry", foreign "Washio" and so on. And this, e-bag washing is a veteran laundry service provider "Rongchang" relying on mobile internet to carry out the revolution of a product. Compared with the traditional laundry service of Rongchang, e-bag washing not only simplifies the washing process of users ' laundry and clothing, but also introduces the innovative "99-dollar Bag Charging mode", followed by some laundry O2O services. E-Bag Wash the capital favor has a lot to do with the role of "model innovator".

Of course, the brand of Rongchang and the resources and assets that have been accumulating in the laundry industry for more than more than 20 years are also a big reason to attract investors, a natural advantage that other ground-level entrepreneurial teams cannot.

In the brand, Rongchang already in the user heart formed a very high brand awareness, which for e-bag wash access to the user has a certain degree of help. And, Rongchang also accumulated a lot of enterprise-class customers, many of these customers began to try e-bag washing services, such as Tencent, Lenovo, Millet, Beijing-east, 360, CMB and so on.

In terms of resources, Rongchang has a large number of offline laundry outlets. Based on resource advantages, E-bag washing has taken a different approach to laundry O2O services, such as dry cleaners, bubble laundry, and so on: instead of relying entirely on the central washing plant, the principle of "handling clothing nearby" is adopted. Its large number of offline laundry is the e-bag washing service provider, can maximize the availability of resources, but also to minimize the service time.

The team is also the investment party's fancy. E Bag Wash CEO Lu Wenyong in Baidu lbs Division is responsible for products, operations, channels and other work, he has been in the group buying industry has been entrepreneurial, in the O2O industry has considerable accumulation. In addition, e-bag-washing management team mainly from bat and the internet giants such as Beijing-east, logistics team from Jingdong, Shun Fung, Xun, etc., customer service team from Sohu, push team from the group buying industry, Research and development team from the excellent software development institutions at home and abroad. Of course, e-bag washing also absorbs a group of people from the traditional laundry industry of Rongchang.

After getting the financing, E-bag wash has its own plan:

First, market expansion. At present, e-bag-washing service is only distributed in Beijing (six ring), the daily amount of about 3000 single. After receiving the financing, e-bag washing will begin to market expansion to other cities, the first expansion of the target cities including Shanghai, Shenzhen and Tianjin, is now in the deployment phase.

Second, the "community crowdsourcing" mode of replication. E-Bag washing is currently used in the "community crowdsourcing" way to carry out logistics distribution. That is, the community for the distribution point, each community will be equipped with a full-time distributor and a number of part-time distribution staff, to ensure that users in the order to be able to take 48 minutes in the door to pick up clothing. These part-time distribution staff are mostly residents of the community. After financing, this pattern will be replicated in a wide range of communities.

Third, the expansion of the team, which is a match with the market expansion of the action.

Four, a wide range of user subsidies. Lu Wenyong told 36 Krypton, E-bag wash will take out half of the financing amount-10 million dollars for the user subsidy, the average subsidy of 10 yuan per single.

For the current laundry O2O industry, e-bag-washing on their performance is full of confidence. Lu Wenyong said that the industry has not been able to work with e-bag volume a higher opponent, and they want to do to promote the industry development of the backbone. This is also one of the main purposes of this financing: although the current market, e-bag washing volume and market share are the largest, but e-bag washing want to rely on financing to implement a wide range of subsidies, so that users can quickly accept O2O laundry This new mode of service and lifestyle.

At present, from a vertical life service derived from the other vertical life services in the field of O2O projects are not a few, such as aunts help. In this regard, Lu Wenyong said e-bag washing will not do the category expansion for the time being, hoping to focus on the laundry service to the extreme. Future product derivative ideas will be based on the needs of users to explore.