E-Commerce Campus market Dark War

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In the past six months, several major e-commerce giant companies in the campus of this market war. First Jingdong involved in the campus after the agency, followed by Taobao, where guests, Dangdang, large-scale campus activities began, where the October launch of the national recruitment of 3,000 campus agents, Taobao on campus recruitment Taobao Campus minister. According to statistics 2010 China has 29 million college students, the 29 million direct consumption amount is 300 billion, so fat big a market why has not business large-scale investment to do it, in the final analysis there is such a problem, some problems are objective existence, and some are due to the lack of marketing promotion. And campus agent just become the breakthrough of campus marketing especially in the electric business industry, each campus can recruit a competent campus representative, and his job is responsible for the school market purchasing and marketing, through his production of trading products, will be appropriate for the corresponding partition, which can help students to start a business, but also to solve marketing problems, The key is effect marketing, low cost. Below I analyze the campus marketing has been the problem.
Objective problems

1, the university has relative independence and particularity, the consumption is not completely market-oriented, the general mass media is not radiation, which makes some marketing work difficult like the mass market, such as full expansion, such as some advertising restrictions on campus release, some promotional activities are not allowed in the campus;


2, colleges and universities more decentralized, more cumbersome to carry out the work, a new product listing, may need to hold a press conference to produce results, put in more manpower and time;


3, college students generally do not have a fixed income, consumption is basically autonomous consumption, from the pocket, to a certain extent, restricting the consumption behavior, although their desire for brand consumption is very high, sometimes limited by capacity, also have to return to the second.


second, the problem of marketing promotion


1, the General brand advertising campaign mainly in Off-campus, not for the campus market alone, resulting in the brand in the student's cognitive rate is low, the impact is insufficient;


2, the traditional advertising companies do not understand how to deal with students, it is difficult to adopt targeted promotional measures, such as students are not in the dormitory during the day, only the evening and weekend people, if not clear these, to find them is not easy, and students like to communicate with text messages, this habit is not necessarily advertising companies will take advantage of it;


3, in the campus of the dissemination of most of the escape from the traditional means of marketing, if the distribution of product advertising, sponsorship activities, and so on, enterprises like to send out some of the dissemination of information to college students, there is no rhyme, no originality, neither grasp their attention, nor grasp their hearts, It is possible to push them away from their side;


4, specifically for the campus market development of products and services are not much, it is difficult to really close to the actual needs of college students, this is because there is no development of young people's market concept, on the other hand, because there is no ability to develop young people's market;

5, the enterprise lacks the long-term development the vision and the strategy, when carries on the campus activity, most enterprises only pay attention to the pure promotion product, the activity and the activity between each other, to the brand accumulation is almost unhelpful.

Please pay attention to Zhang June's Sina Weibo: Http://t.sina.com.cn/jamesjun