E-commerce cross-selling (Cross-Selling) display mode

The last time I wrote the study on the form of cross sale of electronic commerce (Cross-Selling),
The form and benefit of cross-selling are expounded, this article will show the way of cross sale
For further analysis.

Cross-sales of product detail pages can be considered in the following ways:
2ecommerce.cn
1 Since the customer view this product, it means that the customer has a greater interest in this product, may buy,
So the system needs to do some design to attract him to buy this product;

2 If the customer is not satisfied with the current product after viewing, the system needs to provide a convenient way for him to continue
Browse the same products, http://www.aliyun.com/zixun/aggregation/17183.html "> Help customers find the right product as soon as possible.

3 2nd can not affect the 1th, otherwise customers are always looking for goods-see if there is more appropriate,
And the delay can not be decided, this is not the business hope.

4 If the customer to the current product purchase decision, through the cross-selling recommendation, encourage them to buy more.

5 cross-selling needs to be organized according to the degree of tightness of the current product.
Most likely to buy together, such as accessories, services need to be placed in the most convenient places, and even provide a check box to make it
Click on the "Add Shopping" button to add all the items to the cart. Other less compact
You can leave it to the shopping cart transition page or the shopping cart page to continue cross-selling recommendations.

The author has written an article "Product detail Page design-ae.com" basically conforms to the above proposed product detail page
The design of cross sale is worth reference.

The Shopping Cart Transition page is not available for every ecommerce site, and I found that the Amazon system site has
Such pages, such as amazon.com,joyo.com,target.com.

When you add a product to the shopping cart, the page will jump to the shopping cart transition page and you will find that the page is divided into
Two columns, and the left side is the types of cross-selling, including special offers (specials for the current item),
Buyers of winning and losing are also purchased, and customers who buy the product also browse.
The right-hand side is the smaller version of the cart-only the current product is displayed.

This page is actually quite good, the goal is very strong, the designer thinks, since you have already added this item to the shopping cart,
The possibility of the final purchase is very large, for this product cross sales success rate will be relatively high.

Be aware of cross sales in shopping carts.
Since the customer has added these items to the shopping cart, it means that they have decided to buy them, so they cannot place
Competitive goods are recommended as cross-selling, which may cause customers to change their minds temporarily.

Place Accessories products, Also buy, etc. more appropriate.

Providing a personalized homepage is a good note that may be doing better at the moment than is remarkable when it was recently launched when recommended.
Excellence based on your historical orders, shopping cart products, browsing products and other data recommended, including the recommendation of the other brands
Products, similar products, accessories and so on. Imagine if I bought a cell phone on it and he recommended me to buy a bluetooth headset
may give customers two times to buy the impulse of the product.

Do cross sales must pay attention to the current page design purposes, do not randomly recommend, lest counterproductive, various cross-selling
The recommended way is to have its priority, conflict and scope of application, in different pages to have targeted selection.

Transferred from 2ecommerce.cn
If interested in this article, please subscribe to trade-Sumin e-Commerce Blog