E-commerce of agricultural products still exists the short board of logistics supply chain matching

Absrtact: January 4, the founder of Huang Agriculture, food industry consulting expert, new agricultural Business School founder of the New Farmers Alliance, Simba, a guest in the online interview. In the interview, the two experts expressed their views on the development of e-commerce of agricultural products. Two

January 4, Ai GE founder of Agriculture, food industry consulting expert Huang, new agricultural Business School founder of the New Farmers Alliance, Simba, a guest in the online interview. In the interview, the two experts expressed their views on the development of e-commerce of agricultural products. Two experts believe that the current agricultural products E-commerce still exist logistics supply chain supporting the short board.

Edgar Huang, the founder of the food industry, and the founder of the New Farmers ' Alliance, a sponsor of the newly-founded Farmers ' Union, was interviewed online.

In 2014, China's new agricultural industry conference, Alibaba released data shows that the 2010 Taobao platform of agricultural products on the retail sales about 3.7 billion, 2011, the number turned up to more than 11 billion, 2012 treasure platform of agricultural products sales have reached 19.8 billion.

As for the rapid development of e-commerce of agricultural products, Huang to China's economic network, said that at present, such as nuts, tea type of agricultural sales are rapidly increasing, how to shorten the flow, improve the flow efficiency has become an important issue. Through the cat, Beijing-east E-commerce sites can greatly save the middle six to seven levels of links, consumers can get benefits. New farmers to start a business is more from the circulation, through a number of new technical means such as electric business model to achieve their own value.

Huang introduced, from the statistical data, the value-added of domestic agricultural products is mainly in the circulation link, including graded packaging logistics, distribution and so on. In China, the original value of agricultural products and added value is about 1:1.8, but in the developed countries can reach 1:3.8, at present, China's circulation efficiency compared with foreign countries, but there is a chance to overtake in China, this opportunity in the Internet.

In this respect, Simbaye said, O2O is indeed the future of agricultural products E-commerce is a very good model, the Ministry of Commerce recently also in the promotion of a train of thought, called industrial products to go to the countryside, farm produce into town. Some high-quality agricultural products to go to the coastal developed cities, the local economy has brought some vitality. How these products are sold on the internet to developed cities, where there is a lack of means of circulation.

He stressed: "The internet does get through the circulation link: first, the internet makes agricultural products information symmetrical." We said that the biggest problem of agricultural products circulation is asymmetric information, now the Internet let the agricultural products information flat; Secondly, through the means of electronic commerce, the change of transaction mode has improved the efficiency of the circulation of agricultural products. ”

Simba also said that the current agricultural e-commerce still exists in the logistics supply chain supporting the short board, which restricts the agricultural products online transactions. At present, the policy of the relevant departments in this area has been adjusted and changed, including infrastructure construction, cold storage construction and so on.