E-commerce sites on third-party monitoring of business focus on "presence before"

Recently, the sale of Jingdong Mall Mobil lubricants fake goods set off the third-party business platform concerns. For large B2C e-commerce sites, third-party vendors have always been the hardest hit by fake goods, and infringe on the rights and interests of consumers is not only the sale of goods, shipping, damaged goods, return problems and other problems plagued consumers. At present, the monitoring of third-party businesses by e-commerce websites focuses on "pre-empting", but there are still loopholes, and the supervision after entering the station is even weaker.

Pre-qualified qualification review loopholes

Each e-commerce site for the stationed business audit has its own corresponding standards. This reporter has learned that the enterprise qualification list should generally include the business license (through the latest annual inspection), brand sales authorization certificate, product quality certification. Although all major e-commerce websites have said that there is a strict qualification examination system, in practice, there are often loopholes in the audit of the settled businesses, which has led to the so-called third-party merchant supervision difficult.

Jingdong recently broke the sale of fake lubricants issue, Jingdong said the counterfeit goods by a third-party seller, "Beijing Concord Wing Road Trading Company" for sale. The reporter saw on the website of Beijing Administration for Industry and Commerce that the company was established in May 2009 and its registered place was a residential building in Tiantongyuan Changping District. The key is that the general business items of the registration of Concordia include "Sale of automobile parts, Wujinjiaodian, building materials, stationery, daily necessities, computer hardware and software, electronic products", and according to relevant regulations, motor fuel and related products Oil) retail activities belong to the category of "motor vehicle fuel retail", which means that the lubricant is not in the company's business scope.

Mr. Cao, a trader who once ran the online shop on the e-commerce platform, told reporters that in fact, the so-called pre-arrival audit sometimes only took place. Sometimes the two sides touched each other and provided some corresponding materials. "There are generally no big problems, basically all can pass." Mr. Cao said.

Reporters settled in as merchants to consult a number of electricity supplier customer service, Lynx customer service said many merchants settled in sales, you only need to provide a certificate of inspection by the local Bureau of Quality Inspection products, that is, for example, a clothing brand on line a number of underwear , Hats, etc., as long as a test to provide a proof of clothing can be. For this approach, the National Garment Quality Supervision and Inspection Center (Shanghai), the staff told reporters that the physical stores offline, each style of clothing sold for each color must be submitted for inspection, while the e-commerce site of the "jerry-jumped" Practices are prone to fake goods and defective goods phenomenon.

Sampling results opaque

If the prequalification is a form of formal monitoring of third-party businesses, once it has been established, it will become even more unmanageable for some insiders. Reporter learned in the interview, settled, the intersection of third-party sellers and platforms are not many. Mr. Cao told reporters after the sellers settled, the seller's operation process become more independent, the platform will not interfere too much, is to conduct routine checks, and the probability of spot checks is not very high.

Reporters interviewed the No. 1 store and other e-commerce platform, said they would carry out random checks, such as No. 1 store has a "mysterious buyer" and other means, but impossible to conduct a full inspection. Kang, Jingdong public relations director of media has reluctantly told the media, "If you want to review each third-party products, e-commerce platform can not afford this responsibility."

E-commerce analyst Lu Zhen Wang told reporters that the e-commerce platform itself is indeed difficult to monitor the authenticity of each product, but can and some prone to counterfeit brands to jointly test. "The rapid expansion of the number of third-party sellers in many e-commerce sites now directly leads to a decline in the overall quality.If the brand is to work together, once the brand finds fakes in its channels, it can take immediate action and now Many platforms are passively found fake. "Lvwang Wang said.

Although there are random checks in the game rules of almost every e-commerce platform, the reporters did not get any specific answers about the specific methods of spot checks and the publication of sampling results, and did not find the spot checks on the e-commerce website . In the opinion of Lu Zhenwang, although whether the result of the random inspection can be announced or not can be controlled by the site itself, the key to the fairness of the test lies in the fact that the result of verification by a third party or enterprise must be convenient for Internet users to check and compare.

In view of this, some electric business people think that due to the potential relationship between the platform and the settled businesses, it is not ruled out that the e-commerce websites will adopt certain mechanisms or practices to reduce the risks that businesses should undertake due to their unfair qualification. Some businesses to be sheltered. "Most e-commerce platforms are now at a loss, while third-party sellers and the platform with pumping transactions, to make up for their own losses, offended third-party sellers is equivalent to reducing their platform revenue, in this state, E-commerce sites for third-party sellers control a bit trickery. "The above said.