The living room fights the wind and the clouds. September 23, with the State electronics and music in the World trade C B D area only one stop from the same time the two sides held a conference, each announced in the field of intelligent television major layout, and the gunpowder is very strong.
With the state electronic released the fly to see the box, mushroom u i and the first intelligent 55-inch 3D TV "Fly T V", the price of 4698 yuan, with the Continent Electronics chairman Ming joked: "Only a little less than a 5-inch, less so much money, I lost." "In fact, the conference was also seen as a match for its rivals, the challenge of millet, with the continent electronics also do enough homework, at the beginning of the conference, Ming on the same continent electronic September 18 in various major media to the music, Millet published" Challenge book ", said," Today we are here to fulfill our commitment. "
Comparatively speaking, le Vision is calm, before the statement on the challenge of "no pressure", announced the same day with Tencent's Xun network cooperation, although the "fierce material" insufficient, but its announcement and "Tencent launched a comprehensive depth of cooperation", Tencent users and traffic is huge, this gesture of infinite reverie.
This year, the millet, music, Ali and other internet giants aimed at the family "four" screen ——— TV screen. The influx of new forces has made the battle between TV boxes and smart TV more anxious.
With 10 broadcasting operators in the same continent
With the continent electronic unusually high profile. September 18, with the State electronics on the ad, with Chau electronic chairman Ming wrote: "A view, a certain meter set-top box, tomorrow may be your last mid-Autumn Festival." 23rd, Ming even compared himself with Bill Gates, Jobs, said "No Ming, there will be no new era of television Internet."
The same continent also prepared a sufficient amount of ammunition. The same continent to launch the mushroom U I as well as fly to see the box, the TV and touch mobile device seamless connection. Look at the box is the first collection of television cable TV and internet function TV box, the price is 499 yuan. Press releases have launched the "Fly T V" that once again challenged price lows. In addition to flying to see the box and Fly T V, set handheld game machine and T-V remote control as one of the touch controller is also a bright spot. This series of action challenges with the continent is a strong one. For example, fly to see the box cock Silk version price 199 yuan, and the Millet box price is 299 yuan. The same fly T V 55 3D TV, equipped with Samsung screen, 1080P resolution, the price of 4698 yuan, while the music of 60-inch Smart TV price is 6999 yuan.
The goal is to sell 100 million Ming in 2 years, he said. Its strategy lies in with Sina, Beijing East and other companies, as well as Hubei, Gansu, Guizhou and other 10 radio and television operators signed. It is reported that with the State electronics will be in cooperation with the cable operators, the domestic radio and television in the field of more than 100 million traditional one-way D-V B-box users upgraded to D v B +o t users. In order to promote the TV Internet within 2 years of universal goal, with the state electronics and Shenzhen trillion Chi Co., Ltd. reached a 10 billion strategic alliance. The two sides plan to use a variety of channels to raise funds of 10 billion yuan to meet the one-way DVB-box user upgrade needs.
"The difference between the continents and the other boxes comes from the connections of the radio and television systems that it has been settling for years. "Hong Shibin, executive director of the Marketing committee of Household Appliances Business association.
Cooperation with Tencent
Le as in knot ally. Le view announced the same day hand Tencent's comprehensive electric Platform Xun Network held a joint conference, announced and Tencent reached deep cooperation. According to the introduction, Xun network will be through the "collection, underwriting," the way to sell the video T-v Super TV x 60, which is also super TV in the third party platform for the first sale of electricity. The intriguing is that the music and Tencent announced that the full depth of cooperation has been launched. It is reported that with Q Q T v version for the representative of a group of Tencent large screen applications have been stationed in the Super TV Letvstore, the future, including Xun network T-v clients and more applications will also be stationed in Letvstore or directly into the Super TV.
"We don't want to just be a product of cooperation, but industrial chain cooperation." "Xun Net appliances vice President Liang said, is the Xun Network initiative to throw olive branch." It is reported that in marketing, the music and Xun network will jointly promote Super TV. The two sides will also be in Tencent's micro-letter, Q-Q space platform, commercial promotion attempt.
Le video Network ct o e-Eng, said that the reason why the choice of the first platform, is the value of Xun network backed Tencent, users, traffic has a huge advantage, and the user has a good pay habits, this and super TV can be achieved through the content of profits. Liang also revealed that in October the two sides will announce greater cooperation, will be "stunned small partners." ”
Multi-industry scramble for intelligent TV data terminal
The combination of soft and hard Internet, the emphasis on user experience, fast, low-cost business model to the market to bring a wave higher than a wave of impact. Industry generally recognized that the TV Internet industry competition is gradually white-hot, the industry reshuffle period is imminent. Also in this grim situation, with the continent electronic turn to defend the attack, United trillion Chi shares active attack. For the same state of the public provocation, le see Dong Queen-size said earlier, the two companies in the main market and consumer groups are not the same, so le see no pressure.
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Hong Shibin says, Le sees the content line, the Ali walks the commercial route, with the continent and the radio and television cooperation, Archie Art and the traditional television cooperation. "The integration of effective business into smart TV, the involvement of these enterprises, but also changed the traditional television companies, some of the views." In its view, the future big data age can not be separated from two kinds of data, one is business data, second is living data. The use of data has operational value, which is the core of future Smart TV.