Easy to launch behind: Many features free telecom under the cost of

Easy to launch behind: Many functions of free telecommunications under the cost of August 19, mobile Internet multimedia Instant Messaging products "Easy Letter" released in Beijing, as China Telecom and NetEase jointly established by the wing Letter technology company launched the first product, earning enough of the circle outside the eyeball. press conference scene, "it Times" reporter saw, there is Sohu CEO Charles Zhang, Qihoo 360 President Xiangdong, Jingdong Mall CMO Lan Ye, such as the internet big guy for its platform; Outside, the comprehensive media, financial media, it media will Wang, Ding lei round around the details, the wing letter Company's relevant responsible person outside the field. Answer the reporter to ask "one hours ... Ishin's "birth" can almost be described with dazzling, however, this is not just a flash in the pan? Can cooperation between telecoms operators and Internet companies open up a new situation? Many features free telecom pay a great price to send a cross operator free SMS, free phone messages, a rich expression, a more open circle of friends and so on, easy to believe that the product function of the media, industry and users to discuss the hot spot, and the previous questions about plagiarism micro-letter gradually replaced. Special "Background", let the release of the first day, easy letter climbed to the Apple Store social class free application download list first. Compared with similar products, Ishin's emphasis on "free" is attractive, small to chat expression, large to cross-platform free text messages and free voice mail, which revealed the "replace the message" ambition, "we pay for users" is the new wing letter technology company General manager Zhang said the most words. Of course, the "pay" here is by no means a common slogan. Just to do free text messages, the wing letter will pay a very small price. The reporter learned from the industry, according to the way of settlement between the traditional operators, the message settlement between operators is 3 points, that is to say, the telecom users send a text message to mobile phone, Telecom will pay 3 cents for it; the settlement fee is 5 cents per minute for the operator to call the landline The billing fee for a mobile phone is 6 cents, which is mainly used to "display the user's actual number" in Gateway settlement. Although it is not the same way of settling the letter, the difference is not obvious. If in accordance with the wing letter announced in the second half of the plan to develop 50 million active users of the calculation, each send a cross-net message, the wing letter will pay 1.5 million, in accordance with the average per capita 100 per month, the cost of expenditure to reach the billion level. This does not include increased flow costs. According to the rules, the sky-wing users as long as the registration of the letter, will be able to receive the flow of 300M, monthly active users will also receive 60M reward. China Telecom currently has 3G users more than 80 million, if only one-tenth of the users will register the calculation, the wing letter will be 2.4 billion trillion traffic to pay. Visible, wing letter is to drop heavily, want to compete for a place in the market. At the same time, the wing letter has been ready to fight a protracted war. "Zhang is a long-term project that will not take too much business into account in a short period of time," saysInterests。 "Developing users is not really a problem." According to Lu Yaohui, chairman of the wing letter, the wing letter will be integrated into the telecom and NetEase two lines under the online marketing resources, content resources, but in the mode of operation will be more similar to the Internet company. From the specific division of labor, NetEase will be mainly responsible for products and marketing, and telecommunications in addition to decision-making, but also in the technical platform to give support. Telecom has developed the tens of the wing chat users will gradually migrate to the letter, and wing chat will be positioned as a "enterprise-type users" of professional products. Therefore, whether the telecommunications large user groups, or netease its own marketing channels, early promotion will not be very difficult. Ding lei in answer to ask the reporter said, NetEase will start from the mailbox, and telecommunications will start from custom machine users, for the joint market promotion. As a result, the "target of developing 100 million users at the end of the year", shouted at the conference, may not be difficult to achieve. The real challenge for them is how the two sides overcome the "friction" between different genetic bodies. This can be seen from the details of the conference until the day before the release of the details of the conference has not been determined, the main reason for the repeated changes in telecommunications and netease two parties to the idea of a different event. From the final results, the trend of telecom dominance is more obvious: simple but not enough. Of course, this is only a small episode, in the future cooperation process, telecommunications and NetEase will inevitably encounter more "different", how the two sides to coordinate? As we all know, China Telecom accounted for up to 73% of the shares, is the absolute holding of major shareholders, wing letter of the Chairman and vice chairman are from Zhejiang Telecom, at the policy level, with decision-making power. "The state-owned enterprise" the imprint of the strong decision maker still maintains "the internet thinking" perhaps is the question which needs to be solved from the unceasing groping. Obviously, both sides are aware of this. Zhang, general manager of the wing letter, responded: "As a joint venture, we will govern according to the company model, the Board of Directors has the responsibility of the Board, and management has the responsibility of management." In this way it should be possible to avoid some of the problems envisaged. "Relevant reading response to the user experience is poor: within a week will improve the letter online one week, the user's actual reflection is not very good, which is the most serious problem is the" phone message "function of the response is too slow. A friend of the reporter's circle asked, "Have you ever received a phone message?" "Only two of the seven commentators said they had received a phone message, and the delay was at least half an hour or more, leaving the user's phone message basically" down the drain ". and the free text messages across the net, there are similar problems, a mobile user through the letter to another telecom number sent a text message, the results received half an hour later. The same problem, including network instability, frequent interruption of the connection and so on. Obviously, the first show of easy faith is not as satisfactory. On the other hand, the "Friends of Friends" one of the social functions of the letter is also questioned, how to keep the user's privacy safe while expanding the social scope? At present, easy to believe just on the line, but without a better user experience, I am afraid it is difficult to really retain users. On this, the wingThe company responsible for the product department said within a week, the number of users growing and users using a wide range of SMS and phone messages is much more than they expected, "the growth rate of these two numbers is almost explosive, exceeding the technical conditions we had previously preset." "At the same time, the official said that they are already in the expansion of the server and interface, the situation will soon improve, especially the transmission of the message across the net is expected to improve significantly within a week. In response to the user's questions about social privacy security, they said that a new version released in early September would aim to make targeted adjustments to the current user recommendations, with the aim of focusing on user experience, and strictly protecting user privacy and security.