Easy to put free phone calls Big recruit IM and SNS with advance and retreat

Yesterday, the always low-key easy letter and released a big recruit, 3.0 version launched the real sense of free telephone. However, easy to believe this free call again by Tencent robbed the limelight, the beginning of the first hand Q launched OTT call function is also prior to the letter a week or so, before and after two such incidents have to let people doubt, easy to believe inside whether someone to Tencent leaks.

Half a month ago the hype of the micro-letter phone This free phone heat faded, now Ishin continue to promote the free telephone, but also the real sense of the free phone, neither the need for a phone call or traffic, compared with the cloak of free telephone is actually a OTT network phone micro-letter phone book, Behind the Ishin's toll-free phone is the subsidy for real gold and silver.

Media opinion on the micro-letter telephone book and easy letter two products of the difference has been clearly introduced, there is no need to repeat. Who is superior, may wish to download two products at the same time comparison, according to their real experience to make judgments. Can not apply to the letter 3.0 preview version also need not worry, may wish to download the 2.9.9 version of the test, in fact, in the letter 2.9.9 version of some users opened a free telephone function, but the time limit of 90 minutes.

Ishin can launch the real free phone call mainly the credit of telecommunications, now the toll-free phone for telecommunications is the capital investment, but in the long run, the telephone is the trend of free, long pain, and other operators also promote free telephone when telecom also does not have any advantage.

In the industry change, we need to have such a strong sense of broken wrist, easy letter is the future of telecommunications in the mobile internet based on the main carrier, lost this opportunity, the future of telecommunications will be very limited space, it is likely to become a flow pipeline. Now desperately supporting the easy letter, although some financial losses, but at least for the future to win more possibilities.

If only in the mobile SNS domain challenges the micro-letter, easy to believe there is basically no chance of reverse attack, but in the whole mobile communications industry, there are still a lot of variables in the future, especially the transformation of the operator on the mobile internet industry has far-reaching impact, and telecom now have to do the ability to do is to survive first, and then the plight of the daughter-in-law to boil the opportunity.

Ishin and micro-letter, are mobile IM products, but the micro-trust stable user relationship chain formed a huge mobile SNS system, and mobile SNS system brings strong stickiness is micro-letter can not be shaken the foundation.

In fact, Ishin in mobile SNS also made a lot of efforts, friends Circle, ask, bask in a sun, carpool family, encounter are for the promotion of SNS attributes, and micro-letter only a circle of friends function, but only a friend circle function let micro-letter invincible.

After more than a year of temptation, easy letter seems to be aware of, subversion of micro-trust friends Circle of the possibility of the chain is very small, push the function of digging horns stranger relationship not only fierce competition and very yellow very violent. Facts have proved that the direction of mobile SNS can not be used as a single breakthrough, but also need to return to the essence, according to the advantages of telecommunications to give full play to the ability of mobile IM, so that SNS and IM coordinated development only more opportunities to foothold.

From the product service tendency can obviously feel, Ishin in continuously improve the function of communication. Only in terms of communication tools, easy letter is more than the function of micro-letter, in addition to mobile IM based on the text, pictures, voice, voice text and other functions, the letter is also the exclusive provision of free telephone, free phone messages, free text messages, international roaming phone and many other advantages of the function.

For the free phone function just officially unveiled, Hu Chen said, "Free call" can not be provided to all users, the future will be through easy to believe that the number of friends and active degree of star rating, so as to carry out a different length of speech reward. That is, the easy letter is indirectly set to more and more useful products, which helps improve the active nature of the users, but also indirectly reduces the appeal to new users.

Ishin in attracting new users is also the mobile IM function as a selling point, free telephone, free phone messages, free text messages, international roaming phone functions, so that easy to believe that users have the necessary existence. The first is practical to have the stickiness, as for Friends Circle, ask a question, bask in a sun, carpool family, encounter and other product function is to promote the hard letter stickiness, after all, IM and SNS is the same root, mobile IM alive, mobile SNS business development can naturally follow.

It seems to understand something here. Circle of friends, ask, bask in a sun, carpool family, encounters, games, my bank card, expression stores and other such SNS functions mostly by NetEase responsible for the operation and promotion, while the free telephone, free phone messages, free text messages, international roaming phone and other IM functions is necessarily the main source of telecommunications. NetEase's products + telecommunications resources, is to do sns+im collaborative development attempts, as both sides continue to overweight, the ultimate form of easy letter and the continuous imagination space.