EBay CEO Donahoe: About mobile growth and stimulating participation

Ebay faces growing competition from emerging companies, such as Square, the stripe company. But so far, EBay CEO Donahoe has done a good job, restoring the company's growth.

Donahoe recently interviewed him in the same way as other industries: focus on mobile and international markets.

Here are some interview transcripts:

1. About mobile growth and stimulating participation

We know that mobile users are more involved than non mobile users. To keep up with the trend, the simple thing to do is to make the user experience easier. To achieve the goal, we develop practical and attractive mobile programs that make the registration process simpler.

Here, mobile device registration is fairly straightforward. We bought Card.io (a start-up company focused on making mobile purchases easier), and as long as we took out a credit card and photographed it, we had an account.

After registering for 3-18 months, we found that users were buying more and visiting more frequently.

2nd, over time, multi-screen users more participation degree. For example, you can browse on your smartphone and then shop on your desktop PC. This trend will be more obvious in the future, using all the equipment screens, mobile phones, notebooks, cars, watches, any device that has a screen.

2. On international growth

Today, more than 2 billion netizens will double in the next 2 years. Where do new users come from? 78% will come from the BRICS and emerging markets. Where people have to go, most new internet users will be surfing the web and smartphones.

As long as they are willing, netizens can become more internationalized, they want to shop, but many times they can't shop locally through E-commerce. For example, in Russia, users want to buy goods and services, but there is no local, so they come to ebay, our business is a very big step is cross-border. We will have many users from emerging markets.

In this regard, our mobile advantage is also very useful. We don't talk much about moving at the moment, we didn't say it, but we did.

We have a mobile app in Russia, we have a huge mobile app developer, we acquired the unacknowledged path software and acquired Duff Research. The cycle of innovation and our development of innovative products is getting faster.