Ebay CEO Donahoe interviewed about overall design and ebay's uniqueness

Tencent Science and Technology (LI) Beijing time July 30 news, the U.S. Science and Technology blog AllThingsD recently published a signed Maik Issac (Mike ISAAC), said the article, sitting with 67 billion U.S. dollars in market capitalisation, more than 130 million active users per month, the normal amount of turnover of up to billions of U.S. dollars, The King of the electric business industry described ebay as seemingly inadequate.

However, despite the laudable successes of ebay's 20-year history, the company has had to shift its strategy in the visual, sensory and user experience in recent years as more and more young and dynamic new power companies have begun to flood the market. Fab.com, the find, the fancy and so on a large number of emerging electric power providers in particular focus on the design to improve the user experience.

John Donahoe, ebay's chief executive, last week received an interview with Isaac at the Brainstorming Conference (Brainstorm Tech) held at Aspen (Aspen) to Donahoe his views on the overall design and ebay's uniqueness.

The following is the main content of the interview:

AllThingsD: You said in your speech that the top priority of ebay now is to make a unique design, can you talk about this problem in depth?

Donahoe: On a macro level, ebay has been doing a great job of improving the user experience five years ago, and we've spent a lot of time in search and visual recognition, and then with the advent of mobile devices, mobile phones have become our next business development opportunity.

AllThingsD: Can you give me an example of how ebay started moving the user experience?

Donahoe: ebay's first iphone app offers the best user experience of the day, and from there, we were designed to be simplified and recognized by the marketplace. After that, ebay launched the ipad app and became the best app for the user experience, even better than iphone apps. But there's a difference between the two, and we don't want to replicate the iphone's user experience to ipad apps. In the mobile field, simplicity is kingly, with this, in order to develop.

AllThingsD: Can you talk about how ebay improved the mobile-side design?

Donahoe: ebay acquired unacknowledged path Software, the industry's leading mobile application developer, in 2010, as we were aware of the importance of design and set out to find the right acquisition target, which would eventually unacknowledged the path revenue sac. So, now we have hundreds of of the best mobile application designers and developers in the full development of mobile applications.

AllThingsD: How is the site user experience?

Donahoe: What we're hearing now is that the site user experience is much better than it was before, but I think one aspect of the promotion is the End-to-end user experience--from the moment you want to buy something and the moment you get the merchandise.

Sometimes I want the product to be delivered the next day, but sometimes I want it delivered on the same date-this is where ebay now delivers the service to meet the needs of consumers, and it can deliver the product to your doorstep within an hour. We have a sense of design for end-to-end user experience.

AllThingsD: Can you share some other experiences in expanding your business?

Donahoe: The "recommended" (Feed) feature is critical, and it's important to be part of a richer social experience and ultimately share the experience.

The current E-commerce industry is not fully developed, I think in the category and field of the development of the industry will be different from the mobile industry. Users can recommend ebay products to Facebook, Pinterest and Twitter. "Recommendation" is one of the keys to creating an atmosphere of exploration in the ebay ecosystem. Ebay Global Market President Devin Winnig (Devin wenig) is very good at design, especially in the "recommendation" side of the contribution.

Second, the search function should be improved. To allow users to search for the most appropriate product, the most relevant product search results need to be at a glance. But the problem is that there are too many items in our catalogue, so how do you make it possible for users to browse those search results in the way they want? We are trying to simplify the way users interact with content.