ebay is adjusting its strategy to India to increase investment

"Sadie Network News" March 29, according to foreign media reports, online retail giant ebay is adjusting its India strategy, as India's E-commerce market began to take off, it intends to increase investment in India.

ebay is trying to encourage Indian consumers to buy higher-margin products such as clothing and footwear. Electronics and books, by contrast, are the most popular products, but their margins are not high and consumers are not buying the goods at a high rate.

Currently, 80% of ebay's revenue comes from selling priced goods such as cameras, mobile phones, laptops, music players and flat-screen TVs.

"India is one of ebay's fastest growing markets and one of the most promising," said Muralikrishnan, general manager of ebay India. ”

He declined to disclose the revenue contribution of India's operations, nor how much money ebay intends to invest in India this year.

Technopak, a consultancy, expects India's e-commerce market to rise to $70 billion trillion in revenue from the current $600 million trillion, which is now only 0.05% per cent of the global online shopping market in India. Ebay estimates that India's online shopping market will grow at close to 100% in 2012 years, and may further accelerate growth.

The enormous development potential and rapid growth rate also attracted the attention of other e-commerce providers, including Amazon, Alibaba, Groupon and other international service providers and Flipkart, Snapdeal and other local start-ups. Snapdeal's chief executive, Kunai Bahl, said: "Many large international e-commerce providers have missed the opportunities in China's internet market, so India has great strategic importance for them." ”