ebay will push shoppable windows hoping to create sales

ebay to push virtual stores to help retailers boost real-store sales

E-commerce giant ebay will launch a virtual store called "shoppable Windows" later this month, hoping to help retailers create more sales from the existing network of physical retail outlets.

ebay will first launch four "shoppable windows" virtual shops from June 8 to July 7 in the busiest areas of New York, such as the eastern and Soho business districts. The virtual stores will sell 30 of products from Kate Spade Saturday brand, a fashion retailer Fifth & Pacific has just launched this year. Ebay has set up a window display in New York by the end of 2011, but does not allow shoppers to order products through the display.

The new display, which ebay plans to launch, is about 9 feet (about 2.7 meters) wide and about 2 feet (about 0.6 meters) tall, and will be installed in the front window of a closed entity store. Shoppers can order the goods by touching the display, and the delivery agent will be delivered to the door within one hours. Shoppers can pay directly to the delivery clerk by PayPal, a mobile payment service developed by ebay.

This is the latest move by ebay to deepen its partnership with large retailers, which are seeking to get in touch with more online and mobile shoppers. ebay has attracted large retailers such as Target to enter its online market, while also developing mobile shopping technology for retailers such as Macy's (Macy's).

"Shoppable windows" virtual shops are the look of ebay's move to a mobile shopping strategy, said Steve Yankovich, head of ebay's innovation and New ventures, Steve Jankovic innovation. "This virtual store expands the boundaries of physical stores, allowing physical stores to extend through online technology to any space," he said. William McComb, chief executive of Fifth & Pacific, said the virtual store would help the company to promote Kate Spade Saturday brand without having to open a new physical store, at least at the very beginning.

Fifth & Pacific plans to use the same technology in existing stores in other brands, such as Juicy Couture and Kate Spade New York, he added. "This has allowed us to increase sales in retail outlets," he said. "said Michael Qom. "I have a nickname for this virtual world called the wall, the Mall," (Wall as a Mall). ”

McComb said he was considering using a "shoppable Windows" virtual Shop in a small Juicy couture retail store and would provide about 200 kinds of shoes for consumers to buy. In addition, Fifth & Pacific may also use this virtual store in Kate Spade's New York store to sell products such as home furnishings, bedding, linen fabrics and towels. "If it is in the traditional way, then we will never sell all of these items in a retail store." "said Michael Qom. "Typically, these items require an additional 10,000 square feet (930 square meters) of retail space. But by working with ebay, we only need 2000 square feet (about 185 square meters) of space to do this. ”