Electric Business Analyst Li Chengdong: Why is the luxury goods electric dealer fakes repeatedly banned?

Absrtact: July 28, Tencent Science and technology in the release of the "unannounced investigation of the Electronic Business fakes chain: Poly-Mei platform suspected of fake selling fake" in-depth survey of the article, the domestic lonely from the media, from the third party, the electric business platform, consumers and other angles to examine this huge black

July 28, Tencent Science and technology in the release of the "unannounced investigation of the Electronic Business fakes chain: Poly-Mei platform suspected of fake selling false" in-depth survey of the article, the domestic lonely from the media, from the third party, the electric business platform, consumers and other perspectives of this huge black industrial chain.

Electric Business Analyst Li Chengdong: Why is the luxury goods electric dealer fakes repeatedly banned?

This is mainly due to the following four factors:

1, the market demand is huge: because of the need to install, stimulating China's large number of luxury consumer demand, price factors led to consumers flocking to the electric power channels to buy luxury goods.

2, flat Taiwanese do not: Brand dealers have no authorization, third-party products have no fakes, the platform to make a few more calls, do a few checks to confirm the know. But for the potential fakes, Taiwanese businessmen have chosen to turn one eye on the other.

3, brand manufacturers do not directly supply: luxury brands have and domestic agents to cooperate, if direct online sales are actually infringing the interests of agents, and offline sales accounted for the vast majority. Therefore, the electric business platform can only choose to sell fake third party.

4, the official crackdown is not strict enough: in the country that attaches importance to protect intellectual property, one is the merchant is afraid to sell fake goods, one is the consumer dares not buy a fake. In the domestic protection of intellectual property rights punishment is not enough, fake flooding is not surprising!

Internet thinking six words the founder of the South Underworld one shark: Channel to determine product quality

Luxury electric dealers to manage fake chaos, the root cause still depends on the brand business channel change. At present, the luxury brand channel is still mainly online, so there is no brand direct marketing, which determines the electric business channel of luxury goods are dealers, shippers and other mixed forces, resulting in the electricity business channels.

But it is because of the "chaos" of the electrical business, in the brand to make the channel changes in the difficult, more conservative, this is a contradiction. However, after a few years, the luxury brands in the internet trend will still be closer to the electricity business.

Internet Watcher Tao: not proprietary, no quality assurance

After becoming self-employed, although the problem of similar fakes can not be completely eliminated, but once the goods warehousing, the whole responsibility will belong to the platform itself, in the quality control platform will pay greater efforts. Responsibility, the risk, you know, then there will be no "temporary" or the third fangping Taiwanese businessmen can pull out the blame. Authorized + Self, it seems to be able to solve the electric business in the quality assurance of luxury goods almost the only way out.

Internet industry observer Yang Junjun: The omission of electric companies

The news about domestic electric dealers ' fakes has not been severed, especially the third party platform, which is not self owned, has been plagued by fakes. Despite the knowledge that there are many fakes, many electric companies have chosen not to act, the first reason is that the use of these fakes as the site of the "heap head" to attract users, maintain the bustling scene, the second is to be reluctant to these third-party platforms turned over the "rent", the third is internal corruption, the person responsible for the review received kickbacks.

It reviewer Constantine: Transformational thinking there's chance.

Luxury electric dealers can not simply think that they are selling luxury platform, the luxury of simply as a commodity, but to strive to sell luxury goods, after the sale of the process into a tall service, to bring high-end users not less than the physical store enjoyment. More to have their own characteristics, not as now so stereotyped, to bring the user fresh feeling. If there is still no improvement, the luxury electricity dealers can only be transformed.

Gossip technology: overseas purchasing reliable?

Over the past few years overseas luxury, cosmetics purchasing very fire, micro-bo, micro-letter if not several purchasing brush over screen, are embarrassed to say that they played. But are these overseas purchasing real? Not excluding a part of it really, but it must be admitted that most of it is false.

Overseas purchasing is inferior to entering fakes in the mainland. As a result, the mainland's fakes supply stability, and the cost is relatively lower; secondly, the risk of selling fakes, relatively smaller than smuggling, the general sale of fakes is a penalty for money, smuggling is not easy to squat prison.

Internet analyst Gockai: Electric dealers know fake sales leave is not an isolated event

China's Internet sales every year, the number of cosmetics than the brand cosmetics supply channels to provide online supply number 20%, at least more than 20% online cosmetics for fakes.

Many of the electric business platform in the claims of consumer rights and interests in the highest position, still three or five times were disclosed the sale of fake and shoddy goods, said a set has become the industry for many years of the unspoken rules, poly-Mei excellent products of the sale of false events is not an isolated case, but the phenomenon of universal existence, but the United States is just the best product exposure.