By the impact of the cold winter, the major vertical e-commerce companies have been plunged into business dilemma, and a change in the past to burn money to change the size of the flow of the practice, by reducing market input, layoffs and other means of large contraction of business. However, China's largest wine-buying platform recently chose to reverse the trend of expansion, announced the signing of Shanghai Jiading E-commerce Industrial Park, the establishment of Shanghai branch, strong access to the Shanghai market.
It is understood that wine in the United States since February 2008 on the line, the use of the domestic first "imported wine direct purchase" model, has been adhering to the domestic wine dealers, directly from the French winery buyout products, and then back to the domestic directly from the online sales model, adhere to the 100% of the original origin of red wine imports.
According to the relevant statistics from the customs, the first half of this year, France, Australia, Italy, the United States, Spain and other world wine exports to China's export volume of 49.82 million liters, 13.52 million liters, 8.59 million liters, 5.94 million liters and 7.72 million litres, respectively, increased by 71%, 22%, 79%, 22% and 89%.
"There is still room for development in this area, the whole industry is at a rapid growth stage and the market is expected to reach its peak in 3-5 years." "The Wine American net CEO Luide says," At present, the user through the network channel to buy wine consumption habits are still in the cultivation stage, hope that people with resources can participate in this industry, we together to cultivate and standardize the market, because the red wine electricity trader's turning point, in the final analysis is the mass market really mature. ”