Electric Dealer popular video profit

The author joked that the electronic business and video is the internet industry double high industry ....

High video cost, bandwidth copyright and so on; the electricity merchant is the promotion expense is high, relies on the high launch to pull the sales-both are the capital intensive industry; In particular, the electric business, the move is financing billions of dollars, Mai Lin Dangdang listed, where the customer line, http://www.aliyun.com/zixun/ aggregation/7769.html "> Beijing East Finance 1 billion dollars ...

Electric business popular, well-known internet commentator Liu Xingliang author regrets to: "The Electric Dealer fire a mess, not to mention the traditional enterprise, even outside the electrical business of other Internet industry practitioners, so also blush joule, Heartbeat accelerated." ”

Electric Business heavy Marketing, there are many big, especially to Jingdong, where guests, Taobao and so on, are all-round coverage, network TV outdoor and so on media ....

But in more cases, although the electric business is high input, but pay more attention to this input-output ratio, that is, when the brand effect also pay more attention to the effect of the launch.

At this time, the video site has become the main channel of electricity dealers; at the 2011 Annual meeting, the video and electric Business Forum was crowded ... even a friend of the video website said that the electricity dealer's launch on its website has already surpassed the online games, the brand advertisement and so on, has occupied its overall revenue more than 70%.

Explain two questions: 1, video site has become an important channel for the electricity business, 2, video site launch should be good.

Video site has become an important source of electricity, this people should have feelings; open any video site to watch the video, you should see all kinds of electronic business ads, especially with the rise of group buying site, the purchase of the site to occupy the power of the Electronic business video is an important part.

To the main electric dealer's 56 network for example, since 2011, 56 network to get a lot of domestic well-known customers of the advertising orders, which have the business (such as Gome, Suning easy to buy, etc.), there are now big hot Group purchase site (handle, 58 group purchase, etc.).

The second is the video site delivery can take into account the brand and effect.

Video ads are generally very powerful, can attract users ' eyeballs and form a direct click.

Take 58 with the city as an example, 56 network with innovative front patch linkage of the form of advertising, not only to meet the electric business enterprises to brand image, but also hope to have a better effect of conversion indicators of both hands grasping, both hands need hard. According to media reports, according to the 58 with the city before the patch linkage data, the front patch linkage of the form of advertising in the unit price only than the previous patch ad increase less than 15% of the case, the user initiative to click on the advertising data to achieve more than 100% of the growth.

The front patch linkage this kind of advertisement form, both the front patch to the brand advertisement display full effect, but also can greatly enhance the user clicks the behavior and the follow-up transformation, not only satisfies the electric business enterprise to want the brand image, but also hoped can have the good effect transformation target both hands grasping, both hands need hard demand

Electric dealer popular, video profit.