Electric Dealer promotion must have the guts to overturn everything.

Sales promotion is a normal topic in the retail industry, if from a professional point of view, basically can be divided into daily promotion and monthly promotion of two. These two differences take time as the axis, the retail platform prepares the work and needs to match the http://www.aliyun.com/zixun/aggregation/8073.html "> Marketing Promotion resources, the consumer's anticipation feeling brings the sales, For businesses in the operational capacity and supply chain integration capabilities are different tests. Can not say what kind of good or bad, just from my personal view, the month to promote a more healthy, and then simply to the Beijing-East June to promote the case for the analysis, hope to be able to trigger a discussion, but also welcome everyone PK Pat Bricks.

First from the most lively everyone can see the marketing promotion to analyze: The Beijing-East marketing innovation appears more stable and more calmly. I see the flaw is in the beginning belong to a bit passive marketing or simply say is helpless but for it, in the traditional retail industry to make the preparation of a friend should know the whole process, I am a deep experience, in Wal-Mart, like 51, Xi, New Year, the three seasons are prepared in advance at least six months ahead, first the marketing department and the procurement department to jointly develop promotional policies , after the confirmation by the procurement and the brand to start negotiations. such as the Beijing-east of the old Liu Special discount strength, 618 of the most hot goods are required to select products and brand one by one negotiations. At this time, the cat out of the direct interview Brand said you can not go to Beijing East 618, if on the double 11 you don't think! (Details of the process I wrote the "Electricity dealers do not let the competition into a struggle" article), so "two select a" variety of micro-blog news began to discuss, or you can take this as the Beijing-East June to promote the preheating, but this is obviously not unexpected east, the Beijing east of the team should be calm, did not move a bench out "quarrel", But the whole electric business industry is a bit shocked, this includes me, after all, Taobao (days cat) was also blocked by ebay, I do not understand why 10 years later it will come out to kill others! Of course, the result is "two choose a" cat failed to do so, many brands still firmly support Jingdong this emerging platform, whether in the business or pop platform has given great strength to support.

For the above marketing key point, what I really want to show is: Internet retailing (I used to call it the electric dealer) in the big promotion will be faced with a variety of unexpected events, so the Internet enterprises to emphasize the rapid response is more complex than the traditional retail industry, sudden events are more, for internal processes, External communication skills appear to be very important. These tests many traditional retail industry not to pass this off, leading to enter the electricity business in succession after the operation is weak. And brand in the more than 10 years of Internet retail platform practice, gradually accustomed to and adapt to the rules of these platforms, become flexible and more rapid response, so the brand of the dealer's road gradually into the fast lane. This is why brands are more willing to invest more manpower, time and capital development in the Sky Cat and Jingdong platform. These estimates of Suning, Gome, Wangfujing, incredibly home, such as the United States and the Red Star Kai Long hope that the second spring through the electrical business needs serious thinking.

Continue to analyze the highlights of the Beijing-East month promotion, I see also is "Old Liu Special", CEO marketing in the United States has been the normal, but there are still disputes in China, from Ma Yun, Shi Yuzhu to Guoqing, Liu, Chen Au and other CEOs to various events, individuals through the news, microblogging, blog and other emerging media marketing, Obviously there is a very big conflict with China's moderate and introverted culture. However, from my perspective, CEO marketing to achieve success, the enterprise's internal strength must be strong, otherwise counterproductive. This point Ma Yun and Liu think more thoroughly, so up to now, their CEO marketing innovation so that enterprises profit is the largest, because the back-end of the robust team and process so that each marketing to achieve the desired effect, this June to promote the "Old Liu Special" is the case, the only bad is that Liu not for their "endorsement", Effect only in the Beijing-East station did not spread outside the arrival.

Put to the end that is the day and the month to promote the biggest difference is that the day to promote the general can only be a carnival, and the month to promote because the platform and business preparation time can be more fully, back-end logistics and distribution can also calmly respond to support more natural, more consumers experience better, so the natural impact of a wider range. Whether it's the annual 50 percent monthly promotion of the department stores or the June big promotion of Jingdong is actually the same, therefore, the entire electrical business industry, whether brand or with the Beijing-East has a competitive relationship between the friends have joined, so that the June really become "online shopping carnival"! This symbiotic situation is actually done by chatting in some of the executives ' micro-credit executive groups, whether the platform business (Beijing-east friends) or brand-dealers agree that Jing Dong really has a "Big Brother fan", bold, I hope that we can more "month to promote" rather than let brand businesses and express the Burnt "day" ...

But then again, if the electric business in the 618 model under the Beijing-East began to fully enter the month, the traditional retail business days will become even more difficult ... (To be continued)