Electric quotient: From cock silk time to Bai Fumi era

At present, the electric business war is getting worse, but most of the advertising propaganda is almost all around the big price and big promotion, as if the customers of the electric business is a group of love to advantage of poor dick Silk. In fact, when customers buy goods psychology in addition to the desire to cheap, but also should have more complex emotional appeal, especially for the user to buy gifts, this product contains a richer emotional appeal, such as hope it is unique, I hope it has excellent creative design, Hope that it arrives at the receiver can have a careful packaging and so on, so that the recipient can feel the other side of the warm and caring feelings, and this is currently a few major integrated electric dealers difficult to achieve an aspect. The emotional appeal starts from the consumer's psychology, grasps the consumer's emotion need, the appeal product or the service can satisfy its need, thus affects the consumer to this product the impression, has the huge appeal and the influence. So in fact, the electric business should be in the emotional appeal should adopt some tactics, in order to stimulate the consumer's psychology, to achieve the purchase behavior. The element of emotion acting on the demand exciting point the electric dealer wants to satisfy the consumer certain kind or certain emotion demand, must from the consumer's interest, and grasps the consumer demand the excitement point. Because consumer demand is the direct basis of emotion and emotion, objective stimulation must be mediated by consumer demand to play its decisive role. Once the excitement of his needs has been triggered, his mood is bound to soar, and the rise of the mood to meet the needs will be quicker and more intense. Electric commodity card to deep inside the consumer, you can start from its needs, their own products and a certain kind of demand closely linked, so that consumers need to think of this kind of demand, then the electrical business has achieved good promotional results, to achieve the final hope of the electrical business. Emotional appeal is the demand for electrical products to meet the needs of consumers, nature can achieve the above effect. Increase the psychological value added products and services sold by the electric dealer, originally did not have the function of psychological value-added, but through some pages of pictures and text propaganda, this psychological value added may be produced. Because human needs are multiple, both physical and spiritual needs, and these two types are often in a state of communion, that is, material satisfaction can bring spiritual pleasure; spiritual satisfaction needs to be based on material and sometimes substitute for material satisfaction. The goods sold by the electric dealers are the basis of the product quality, and the unique, creative design and exquisite packaging and other value-added is value, more for the spiritual needs, consumers are more willing to buy products with value. Because the purchase of such products can be a double satisfaction-material satisfaction and spiritual satisfaction. Electrical business can also be called emotional Communication bridge the purchaser of the product is not necessarily the user, and many products are used to feed the relatives and friends. Because consumers are not isolated from each other, they in peacetime social contacts to establish a family friendship, in order to express their feelings, they will use gifts to each other to send health, wealth or warmth. So if the electricity dealer's products are meeting their wishes, helpBy helping them select some very special gifts, they will be more proactive in buying the product on such an electrical quotient page. The Gift Shop app is an electric dealer focused on this field, featuring genuine emotion, global selection, creative design and exquisite packaging, and is a more suitable mobile power provider for young users. Rich life experience brings exquisite emotional space as a mobile app to help customers express their feelings, with the ability to combine the most popular business models with the most emotional social patterns, its leaders must be concerned about mobile internet technology, current social patterns, and even process aesthetics and product design. And that's true. Sennacherib Gift Shop app can be counted as a veteran of the internet industry, in 2003 just contact the Internet that began the first venture, in 2005, regardless of the threat of terrorism and hardship of living conditions, to work in Afghanistan, has a vast majority of it internet practitioners can not work experience. 2006 began to do digital music copyright-related business, 2008 began to enter every customer to do e-commerce, it is in every guest's work experience, let Sennacherib for E-commerce, brand effects and emotional marketing has a profound understanding. As a result of seeing the booming development of mobile interconnection business, in 2013 joined the Tatsu gift shop team. As a man, especially interested in a wide range of men, there are three things are generally like or even fascinated, one will move, but will be a shadow, three will be audible, if three kind of hobby are all, it can be regarded as a superb man. Sennacherib is one of the finest men who likes racing, motorcycles and hiking, has been a photographer, audio-processing, film-making and curators, and even a writer for the media. Rich life experience coupled with the development of mobile interconnection profound understanding, let Sennacherib realize that in today's society full of change, emotional appeal will become more and more cherished by people, and the main emotional exchange of the gift shop app will be more people feel warm and tender, And should not be purely for the advantage of Taobao-style use experience. The main 20-30-year-old crowd, meet personalized demand for the gift shop app's user base is mainly focused on the 20-30-Year-old people who have the ability to consume, because this age group is in love, but also to expand their own social circle of high-speed development period, whether it is to convey the gift of clarifying honey, Or to improve the feelings of friends gift, have a strong purchase demand. Another important thing is that the 20-30-Year-old will be the main mobile phone customers, they are more accustomed to browsing the products on the mobile phones, select products and complete the order purchase operation. However, the mobile phone shopping by the screen size and use of the environment restrictions, certainly not like on the computer as slowly selected, carefully picked, so like Tatsu gift shop has filtered out a mass of product information, but the most creative and design gifts show in front of users will be more advantages. Most importantly, developers believe that the users of the reach gift shop areA group of people who need to have an emotional understanding of their own consumer behavior, they are tired of homogenization or not creative, they want to give their loved ones a unique gift, and the Tatsu gift shop just can meet their needs. Feelings, more precious ties in the vast majority of electric dealers are the overwhelming price concessions such as promotional ads to win the eyeball, no doubt to touch the feelings of customers, the electrical quotient of emotional factors appear to be invaluable. The gift shop owner to face the 20-30-Year-old customer group, which is similar to the majority of their own team members of the age, are full of love, friendship filled with expectations, but at the same time with some fantasy, always hope to express some different love. But the ideal is plump, the reality is bone feeling. This part of the group to catch up with the most telling the real income of the social environment, the grim employment situation, high prices, and even the increasingly indifferent interpersonal relationships, all let this dial people feel the struggle hard. The gift shop is hoping to have the same empathy with this group of people to help them get recognition. Tatsu Gift Shop in the global selection of a variety of creative, exquisite workmanship, excellent design gifts to show you, of course, the most important is the price of these gifts, are very approachable, and will not give children shoes cause a great psychological and wallet on the double burden. Whether it is Tanabata or Valentine's Day, whether it is Spring Festival or Thanksgiving, users can easily browse and select these selected gifts on their mobile phones, with the fingertips of light activities, happiness and warmth can reach their lover's heart, This may be the pursuit of the gift shop in the mind and goods at both ends of the customer reach emotional satisfaction with the demand. Be steadfast in the warmth version of mobile operators basically all of the mobile operators of the app is from the internet side of the electrical business site development, and the gift shop on the contrary, only mobile end of the app, there is no independent internet power provider plan, which requires the development of the business at any time to make some accurate judgments and quick decisions. At this stage will be fully focused on customer demand to promote mobile end of the development of the app, the future will be the biggest goal is to insist on doing a unique warmth of the electric business, to meet the personalized needs of high-quality users.