Electricity dealer price war, in the end is good or bad?

Price war can be said to be the current electric business enterprises to get through the market channels, to attract users to pay attention to the most direct and most efficient way, just as the Beijing-east, is relying on low prices and regular price slaughter, only in China's electric business industry occupies a place. It can be said that the success of Beijing East is a price war in China's success as a model. Along with the maturity of the Jing-dong model, many well-known domestic enterprises are also beginning to follow suit, whether it is the traditional channels of suning, Gome or Up-and-comer new eggs, easy to hear, everyone seems to be the price war as a necessary tool to enter the market, it seems only in this way to show their own electric business label. But then again, in the price war just rise that period of time effect is really good, take Su Ning and Jingdong Price PK, that year directly caused a wave of electricity merchants to buy a boom, the attention of the year's double 11 promotion. But since then the price war is not as good as once, not only play the word game, quality is also no way to control, which brings the problem is one after another. Face the heat of the market one more time, electric business enterprises do not seem to care, but step by step in the price war, whether it is their own funds are tense or not, or how the market reaction, price war seems to have become a must fight, but the price of electricity dealers really need to become necessary?

It can be said that a serious breach of the and for the expensive market environment. The first is to rule out price cuts, which are about to go bankrupt, or where companies are facing transformational needs. Below said is under the normal sales environment, facing the off-season suffering, the electric business enterprise suitably launches some short small preferential activity is also acceptable, this can stimulate the market consumption. This normal short-term price war should be the need for electricity sales, but if only to reposition the market share, in order not to give the opponent breathing opportunity, and so on to launch the price of the seesaw, this will only drag themselves down, the enterprise deeper and deeper, and unable to extricate themselves. So the long-term price war equals bite, the need for adequate supply of "fodder" is the capital problem, because once the price of enterprises, it is impossible to blindly sell at a loss, how to solve the problem is the key, no matter how the enterprise is ultimately to profit, once the capital chain is broken will face a total loss of the situation, which is a dangerous , rationally face the price war in the market, find out the reason is the key, otherwise will violate the market principle.

Second, corporate brand value will be largely weakened. Sometimes as long as there is a home appliance business to open the price war, will appear out of hand, we have to reduce prices, some of the following, some are forced, in short, quiet market will be broken, the final consumer will not necessarily buy, but will have doubts, companies want to turn back can be difficult. A company painstakingly established brand and reputation, may be criticized or questioned, reputation will be frustrated, and even affect the future development. Or that sentence a price a piece of goods, why the need for a large area of the price reduction, if it is a short-term activity or can be understood, if, as the current real estate, most people should be holding a wait-and-see attitude, if the price is still unable to promote market efficiency, I am afraid it will After the price war, the value of corporate brand frustration, not to be able to make up for a while, the electrical business or need to be cautious.

Consumer reaction to price war is no longer fierce, the effect is not as old as before. People will find that walking in the street, every day there will be discounts or price-cutting activities, not sell or sell, no matter what brand you are. The electric dealer's world estimate also is same, each day has many electric dealers to a certain product promotion activity, the big dozen price war, unfortunately the result is not optimistic. This approach has prompted the consumer's vigilance, the general consumer is very sensitive to prices, because the price of cheap will affect the consumer's suspicion, such a price is not a fake, or defective goods and so on thinking. It's as if some of your own stylish web sites will get people to bask in the beauty of their clothes, and when prices are too cheap they will be perceived as having a problem with quality. The attractiveness of prices to consumers is not always positive. Some electric dealers will suspect a problem, my goods are better than yours, price is cheaper than you, why sell or not Hello, such a situation should still be more, also explained a problem, price war can affect the market price, is not a decisive factor in the sales of electricity dealers, but also more unlikely to be the key to winning, If the electrical business wants to make a breakthrough, it is to start with the product itself.

     Finally, the price war may be the last straw that crushes the enterprise. There are a lot of such cases, many of the electricity business is because the price war failed to launch the network, or to give up the original market share, and some more from this a fall and so on, can be said to be a precedent. Once the price war, a lot of things will not be expected, all kinds of situations are very likely, such as the company's own hidden trouble will leak out, competitors may be more powerful than expected, there may be mantis Oriole of the third party, new technology innovative applications to reduce resource consumption and so on. It can be said that once the fight, all is not their own imagination so simple, may not be a certain electrical business can determine their own, the result is not as good as they imagined. Once the price war occurs, there will be the possibility of the situation of the spilt milk, will bring the enterprise into the abyss. Any enterprise is like this, whether it is their own fashion stations, or the hands of the information station, price war such sensitive factors must not be used casually, if the appropriate effect may be, if not all of them are negative, or hope that we think a lot. Above from http://www.chuomiao.com.cn/fashion, reprint please specify, thank you.