Electronic Business ERP needs service transformation to change the depressed situation

At present, as the competition intensifies, the Electronic business ERP service provider's large customer churn rate is gradually higher, many companies have been forced to abolish the big customer department, instead of focusing on small and medium-sized customers.

"The whole ERP market is shrinking and the competition is very fierce." "An ERP software practitioner, who declined to be named, pointed out that at present many manufacturers just will be the early major customers into cases, the formation of endorsement, in fact, has withdrawn from the cooperation."

A clothing group in charge of the electric dealer in the purchase of a full set of ERP system, but not with the traditional enterprise large-scale production, financial ERP to achieve docking, can only helplessly shelved. "The traditional enterprise buys Oracle database to millions of, contains a lot of data processing ability and hardware." ”

In the research, it is found that most of the electric business enterprises in the purchase of ERP system, more or less have to carry out two times to improve and develop, indirectly resulting in the increase in the cost of operation and maintenance.

"The real ability to run big customers is the market share of the top of several companies, such as Tauis and E store treasure, both together accounted for almost half of the ERP market share." Even so, these companies are relying on a huge customer base, not big customer orders. said the person responsible.

It is understood that at present the entire electric business service industry in the ERP market scale does not have accurate statistics, the practitioners calculate judgment, roughly around 2.3 billion. But in terms of scale, online transactions most concentrated Taobao market, daily orders can reach more than a single shop only 10,000 or so. It also means that more than 80% of Taobao sellers have no business dealings with ERP vendors.

And concentrated in the high order range of "big customer" is also the basic traditional brand. As the days of the cat, Jingdong, Suning and other platform to open up the ability to become more and more strong, traditional brands from the willingness to build the company gradually decline. They are more interested in finding ERP software that can dock each platform, but there are only a handful of software providers available to provide such services.

"Some even cats are not docking, the front-end of the order system and back-end logistics system problems frequently." Because different stores corresponding to different warehouses, to adopt different Third-party logistics. Again such as electrical appliances, including energy-saving subsidies to be implemented through the ERP, but the manufacturer in the design of almost no consideration. "An electrical brand on behalf of operators frankly.

"The most terrible is to meet the" double 11 "big promotion, almost Mercedes-Benz car carrying Chery engine, carrying four people climb not uphill, their own open the last slope must turn off air-conditioning, from time to time to get off people push. The merchant complained.

"The reality is that the marketing model is too much of a logical relationship with order Processing and warehouse delivery." Many times, the business wants to do the system does not support, trapped the activity mode. "The above generation operators in talking about ERP" injury "rather helpless.

Still, ERP vendors have their own statements about abandoning big customers. A client manager who worked for a large ERP service said the company had shut down its big account, while another 200,000 per cent of the more-similar ERP companies were largely shunned.

"Big customer big brand bargaining ability is strong, need to provide more service." To know that doing the interface is one of the most troublesome business, basically do not make money, late maintenance costs far higher than the other side of the payment of service costs, and anywhere 24 hours service. The person pointed out that most companies want to get small projects, "fast" and relatively lucrative.

The person revealed that many large electric dealers in charge of software investment is relatively stingy, once the problem will be the responsibility and pressure to the service provider. "Every customer does not make a day to do 780,000 single, in the IT investment in millions or even tens of thousands." But other big brands, only willing to spend tens of thousands of yuan to buy the system, no additional input. This has also caused software vendors to make ends meet. ”

At present, the ERP field has entered the Red Sea competition stage, the price war continuously pulls down the entire industry profit level, many enterprises are struggling. Looking at the whole market, the ERP vendors who can make profits are rare.

"In essence, there is a lack of product services upgrades and growth." ERP manufacturers should remember that they are not selling products, but selling services. Especially in the early stage of research and development will have a forecast of service prospects, or sell such a low price, and do not provide services, it is difficult to find a way out. "Ding Shang Power CEO was said that ERP manufacturers must help customers enhance value-added services, such as accurate calculation of customer profits, help customers calculate customer service performance, and ultimately create value for customers, improve efficiency."