Electronic information enterprises to get rid of crisis shadow key in two optimization

Our intern reporter Zhou Wei industry and Information Technology department in the recent 23rd session of the Electronic information Hundred press conference revealed that, after years of development, electronic information hundred enterprises in production and management, scientific and technological innovation, international cooperation, energy-saving emission reduction and other aspects of the important leading role. Over the years, opening up, international cooperation and foreign investment have accelerated the development of China's electronic information industry and improved manufacturing capability and technical level. As the world's largest manufacturing base of electronic information products, China's electronic information industry has a clear export-oriented characteristics, and the global industry, the international market closely linked.　　With the continuous spread and deepening of the international financial crisis, electronic information industry has been more and more impact, the impact of the current crisis has not yet bottomed out, the situation of electronic information industry is still very grim. The crisis has brought unprecedented impact, but the fundamental and long-term trend of industrial development has not changed, giving priority to the development of information industry is still the inevitable choice to promote economic development today. The key to the electronic information enterprise escaping from the crisis is "two optimization". 　　One is product structure optimization, the other is industrial structure optimization. To optimize the product structure, we must strengthen the product technical transformation, change our country lacks the core technology, lacks the independent intellectual property Rights and the independent brand situation. To strengthen the technical renovation is not simply to expand production capacity, but to adopt new technologies, new materials, technology and new equipment, improve the ability of enterprises to resist market risk, improve production and management level, improve the comprehensive competitiveness of enterprises. 　　At present, it is a favorable opportunity to implement the technological transformation, we should seize the opportunity of decreasing the price of raw materials and equipment, speed up technological transformation, and lay a good foundation for the next cycle of development. The promotion of the electronic information industry is becoming more and more obvious, because of the new technology and new products, technical renovation is not only for a certain product, but more for a certain kind of products. With the further integration of informatization and industrialization, it is possible for enterprises to consider technological transformation from the angle of the whole industrial chain, in order to improve their technical level and synergy in the whole chain.　　Enterprises began to focus on resources and process reengineering, management and other aspects of the enterprise to carry out a full range of transformation to optimize the system and process, and the market closely linked. 　　Therefore, to improve the competitiveness of the market as the goal of technological transformation, is becoming the spontaneous behavior of most enterprises, to support the sustainable development of electronic information industry, a powerful power. The reform of electronic information industry must adhere to market-oriented, taking the enterprise as the main body, taking the structure adjustment as the main line, taking the technological innovation as the driving force, improving the economic efficiency as the center, making full use of the modern information technology transformation and upgrading the traditional industry, pushing forward the combination of technological transformation and upgrading the industrial level, combining with promoting the Enterprise independent innovation 　　Combined with promoting the integration of informatization and industrialization, technological transformation is a powerful measure of steady and rapid growth of electronic information industry, which lays a solid foundation for the next cycle of industrial development. Optimization of industrial structure is a long-term task of China's electronic information industry, China's electronic information industry in the international division of labor is mostly in the low-end of the value chain, industrial scale and growth rateAffected by falling prices. 　　The ratio of hardware and software industry is uncoordinated and the industrial structure needs to be upgraded. In the first half of this year, the electronic Information industry adjustment and planning proposed that the electronic information industry to increase the software, integrated circuits and flat panel display and other core areas of research and development and industrialization of capital investment, the country will focus on implementing software, integrated circuits, new display device industry upgrades. Software, integrated circuits, new display devices are the core and foundation of China's electronic information industry, these industries investment intensity, technical difficulties, high value-added, directly determine the electronic information industry technology progress and product upgrades, is the key to determine the direction of the entire industry.　　The development of core basic industry influences the competition pattern of global industry, and determines the division status of a country in the global electronic information industry.　　In order to achieve the upgrading of industrial structure, the State will encourage enterprises to increase investment in research and development, the key enterprises, the country will provide special funds to support. China's electronic information industry is a kind of export-oriented model, domestic demand, although growing faster, but it is difficult to support the overall development of industry. When the financial crisis hit the real, this export-oriented model will be the first, enterprises have been hit, so to expand domestic demand in the past more prominent position. Around the national information Infrastructure upgrade and major engineering construction, accelerate the popularization and application of new technologies and new products, further broaden the space for industrial development, and actively introduce such as "home appliances to the countryside" such as the policy of expanding domestic demand, and for the reorganization and integration of enterprises and holding groups to provide appropriate support.