EMarketer: Mobile Advertising as the third largest advertising carrier in the United States

U.S. media advertising total expenditure Beijing time July 3 afternoon news, market research company emarketer's latest data show that U.S. media advertising spending this year will be the largest increase in 10 years. With strong growth in mobile advertising and television advertising, total advertising spending this year will grow by 5.3% to $180.12 billion. Share of media advertising spending in the United States this will be the first year-on-year increase in advertising spending in the United States has topped 5% per cent since 2004, compared with 6.7% in 2004. The share of advertising expenditure in the United States mobile advertising is the main driving force for the growth of American media advertising expenditure. This year, advertising spending by U.S. advertisers on tablets and smartphone platforms will grow by 83% per cent year-on-year. By the end of this year, mobile advertising will account for nearly 10% of U.S. media advertising spending, surpassing newspapers, magazines and radio advertising, becoming the third-largest advertising vehicle, second only to television and desktop computers/notebook ads. While US television advertising spending is expected to grow by only 3.3% per cent year-on-year this year, advertisers will still spend more than 2013 to 2.19 billion dollars in this respect. Therefore, in all advertising channels, television advertising spending is still ranked second in the year-on-year growth rate. The growth in mobile ad spending is mainly due to the fact that users spend more and more time on tablet computers and smartphone platforms. According to emarketer's latest estimate, in 2014, the average American adult spends 2 hours and 51 minutes on mobile devices every day. In the 2013, American adults spent roughly the same amount of time on mobile devices and desktops/notebooks for 2 hours and 19 minutes, but this year the latter has fallen to 2 hours and 12 minutes. Television still accounts for the largest portion of American adults ' media consumption time, estimated at 4 hours and 28 minutes in 2014. As a result, television advertising still accounts for the largest share of U.S. advertising spending. The strong and steady growth of mobile advertising will make digital advertising spending account for nearly 30% of the total U.S. advertising spending in 2014. Advertisers will be spending more than $50 billion trillion on digital channels for the first time, up 17.7% from 2013. Over 1/3 of all digital advertising spending will come from mobile platforms. By 2018, the proportion of mobile platforms will be over 70%. The growth in U.S. advertising spending in the mobile advertising market is partly due to revenue growth in leading internet media companies in the United States, especially mobile revenue. EMarketer a number of leading U.S. digital advertising company revenue estimates. These include Google and Facebook, accounting for 18.2% of total U.S. media advertising spending. A Google company accounts for more than 10% of the total U.S. advertising spending this year. By 2016, Google and Facebook would share 15% of the 200 billion-dollar U.S. media advertising market. This year, emarketer estimates, Facebook's mobile advertising revenue will account for 68% of the company's U.S. advertising revenue, up from 46.7% last year. And for Google,By 2016 its mobile advertising revenue will be more than half the total advertising revenue. This year, Google's mobile advertising revenue will account for 36.8% of total advertising revenue, and will rise to 65.8% by 2016. (D-Gold)