Emerging market smartphone Hot mobile internet focus shifts to Asia

After five years of rapid growth, the smartphone industry has entered a smooth period, and the high-end smartphone market, which has a 2 trillion-year revenue, has had to face the reality of falling sales.


     A recent Reuters study said that the focus of mobile ecosystems in the next few years could shift from the US and Western Europe to Asia. According to data from      IDC earlier this year, in January to March, European smartphone shipments grew only 12% year-on-year, the smallest increase since IDC tracked the data in 2004. Carriers ' mobile-phone subsidies have boosted sales of high-end smartphones, but the market is becoming more saturated, and emerging markets that favor low-cost smartphones will be a new growth point for smartphones, Reuters said.      The proliferation of mobile Internet users in developing countries is also driving the rapid growth of the market. The number of mobile internet users in developing countries has increased 27 times-fold since 2007, according to the ITU (International Telecommunication Union), compared to 4 times times in developed countries.      Many new mobile internet users from the Asia-Pacific region. The ITU expects mobile internet users in the Asia-Pacific market to surpass those of European and American users this year. The former is currently less than 23%, compared with 67% and 48% in Europe and America.      Therefore, the Asia-Pacific market has become a battleground for mobile phone manufacturers. But the real problem is that low-cost Android smartphones play an indelible role behind the boom in Asia's smartphone market. This is also the only worry – growth usually comes from low-end smartphone users, the price of these low-end smartphones is even just one-tenth of the price of developed countries, and some local handset makers, including China, have actually taken a sizeable share of the market through low-cost tactics, which has brought trouble to the traditional giants ' smartphone makers, After all, strong dragon pressure but bully.      According to Canalys, a global mobile Device research Institute, the top four manufacturers of China's smartphone share in the first quarter of 2013 were Samsung, Yulong Communications (cool), Huawei, Lenovo, and Apple's 8% per cent fifth. Gartner, in the fourth quarter of 2011, showed that the top five companies were Samsung, Nokia, Huawei, ZTE and Apple.      As India, the world's second-largest mobile internet market, is more serious, analyst Sameer Singh, an investment agency Bitchemy Ventures, points out that the price of India's low-end smartphones has fallen to $50 trillion over the past year, down by as much as 5 0%, he thinks prices will fall by 20 dollars next year, and Nokia and Samsung will be severely weakened.     The market for mobile phones, which was once very popular in emerging markets, has been cramped by cheap Android handsets, which have slipped from 9.3 million in the fourth quarter to 5 million in the first quarter of this year.      as Viber's CEO Talmon Marco said:     "functional mobile phones to even the cheapest smartphone transition, as is ' A cool bike transition from the old car of the 70 's. The car is old, but driving it you can get to Chicago from New York within a few days and you can't do it by bike. "As industry grows more saturated, smartphone makers will eventually have to face the problem of falling margins," said Joe Nguyen,      ComScore's analyst.