Encouraging the sharing of the Internet era, coming soon

I think a new internet age may be coming. This will be an era of encouraging sharing and the rise of various platforms. The time has passed when only a single product has won the user, and the traditional thinking of the king is no longer popular. So how to build a platform that allows more partners to create and allow users to choose freely, I think is the new era of Internet practitioners need to think about the problem.

Recently I had the privilege of reading two clay books. The first is "the future is wet", I believe you should all know that the second is "cognitive surplus." After reading, I think the author is worthy of the "Internet revolution the Greatest thinker", he is the Internet can bring human behavior and cultural changes can be said to be counted. These two books are in fact in the same vein, because they are talking about a few questions: as the threshold of global user access to the Internet becomes lower, the number of Internet users becomes more and more large, so what kind of society will they form? And how do we go to Adapt to this change? And how can the Internet practitioners find their own opportunities?

Clay should be a staunch advocate of "sharing." If "The future is wet" tells us that the world is entering a shared world where everyone enjoys the "dividends" of sharing, then the "cognitive surplus" is a further elaboration of the resource endowments we share.

At any time, people do not lack the desire to share, why Cley Sher it as a key issue to study? This is thanks to the technological revolution brought by the Internet, in layman's terms, is "weather, geography, people and".

The first is the timing. The high-speed computing and processing capabilities of the Internet enable each practitioner to perform its work efficiently and quickly. This means that everyone can enjoy more time outside of work.

Next is the geographical location. The cost of communication and the increase in bandwidth have made it cheaper for users to access the Internet. The network is no longer the monopoly of a few elite groups, and it is a necessity for life, like water and electricity.

Finally, people and. The reduction of the contact cost inevitably makes the Internet user appear the explosive growth, the netizen and the real life crowd, the boundary of both becomes more and more blurred. As Clay said, "the traditional view of the web is that it is a separate space, a virtual space different from the real world ... Now, more and more people use computers and smartphones, the whole concept of virtual information space is degraded. ”

The online world is getting closer to the real world, meaning that the Internet business model built on this concept will be redesigned. I have said that no matter how many big companies have emerged, humans are still at the dawn of the internet age, and the slight morning light does not shine too far. In this business, no matter how gratifying a company's profitability is, it is at the risk of being thrown out of the trend.

The vortex of development is sweeping us, and the web is evolving. In the past, we could interpret the web as an emerging tool for the elite, providing users with a more accessible channel of access to the traditional elite culture, which means that the Internet is a transfer of content rather than a producer. Now is different, everyone can become content producers, the Internet as a social form of the elements, is a continuous flow of the output of new content, create new topics.

"Cognitive surplus" is one of the biggest dividends for Internet users in the new era. What is a "cognitive surplus", Clay's definition is simple, is educated, and has the free time of the people, they have a rich knowledge background, at the same time have a strong desire to share. It can be said that the success of Facebook, Twitter and Wikipedia is the credit of the "cognitive surplus". In China, the rise of microblogs is also dependent on it.

Participating in the sharing of the number of Internet users more and more powerful, the Internet industry also ushered in "nuclear fusion." It turns out that the business model we are familiar with can be a bubble at any moment. Every practitioner must realize that if you cannot learn to take the initiative and remain awed by the spirit of free participation of netizens, you will be blown to pieces.

A new internet age is coming. This will be an era of encouraging sharing and rising platforms. Relying on a single product to win the user's era has passed, the channel for the King's traditional thinking no longer popular. In the new era, if still carry these baggage, that is tantamount to the Boeing 787 installed a tractor motor, want to fly also can't fly up. How to cast a platform for more partners to create, free choice for users, is the new era of Internet practitioners need to think about the problem.

This new era, no longer believe in the traditional law of the jungle, it is more advocating the law of the sky. The so-called "sky high bird Fly", all the people under the same sky, but the survival dimension does not coincide exactly, Sparrow has Sparrow's Sky, Eagle also has the sky of Eagle. The ability to decide whether or not to succeed is to discover the needs and create the platform for sharing.

On this platform, the user will be the leader of the content, the provider of the share. Each user's knowledge contribution and content sharing is the important guarantee for the success and prosperity of this platform. "A few people who use cheap tools and spend very little time and money can develop enough collective goodwill in society to create resources that no one could have imagined five years ago," he said. "Any action that intends to break this protection will be punished by the market."

As a matter of fact, I have been thinking about how Tencent could be created as an open platform for more free business partners to share freely. This is a "stones" process, it needs to change the mentality of Tencent both inside and outside, with a more open mind to meet change. This time, we have had some experience, but also summed up a lot of lessons. In any case, I believe this is the right path. I also believe that the dawn of the new era of the Internet is not far ahead.

The last thing I want to say is that the internet is a magical thing. Recently in a science fiction, saw a description of the "four-dimensional world", only in the familiar three-dimensional world superimposed on a dimension, the entire universe immediately become vast, incomparable wonderful. Clay every discovery, in fact, is a reminder of the future of the human world, a new development dimension. In the promotion of the Internet, the whole human society has become a Ming endless laboratory. Our generation, everyone is the architect and participant of this great experiment. This experiment deserves our breath, awe, and devotion.