Endorsement by CAI Industry: Cosmetic electric dealers are not known

If it were not for the May 31 night under the "Red Gauntlet", this June should belong to 30 films to the big screen. The so-called life is always in the art, more than 10 character of the power of the bleeding between the electricity business enmity, is a "rich Fuchun map" can do?

Price war hurt the money, not really want to play, but not to fight on the outs. Don't yell, the traffic will really be robbed, no one can afford to lose. For example, when the other busy in the whole loss of money, when in the profit listing, seemingly surface growth, but lost to the trend. Therefore, Xun gome must be swollen face, the Amazon China also send the message mass not cold-hearted much, the more not the first camp, the more to follow.

But there is a class of vertical electric business is calm many: once used to walk in front of the "Le Bee", although also announced that "prepare 300 million source" war, eating is rare good-looking, no reign of the call, nor nasal polyps heavy resentment. Compared to the centralized home appliances, 3C electric dealers (ie, male electric dealers) in June, the cosmetics dealers who make women's money have completely embarked on the path of differentiated competition, and what is less known is their "Non-mainstream" profit status and huge growth space.

An industry endorsed by CAI

There is no need to dwell on the legend of Cai, and his investment philosophy is similarly inventive-"perhaps today in the corner of some of China's obscure third-tier cities, you will see a clothing chain that looks especially like a cottage, and his boss is the CAI that you never imagined."

What's more magical is Chua's foresight--2009, Cai asked Symbian Forum since the abolition of martial arts, and then launched an Android optimization master; at the beginning of 2010, Cai told the media that "45 days how to make the impact of micro Bo Big", in March 2011, he shouted in the microblog: "Human can not stop the micro-faith."

Such a person who seems to have no intersection with the electric business, but in early 2011 invested in PBA, a cosmetics electric dealer. In this respect, CAI is this explanation: Taobao, Beijing-east and other electric business integrated platform has been set, the future opportunities belong to the vertical platform. Different vertical areas of the outbreak has successively, and the ranking of cosmetics is very high, because of its highly margin, and has a standardized, short supply chain, the audience young, heavy brand, repeat the purchase rate of high suitable for network sales characteristics.

Yes, high margin is the premise of all stories.

Bai Fumi in the electric business

The scorching sun in June, in the media monitoring and parity network continued to press, Jing-dong digital Products straight 1000 yuan also known as "false freezing point", those who need slimming, sunscreen, whitening girl, but a steady stream of money into the cosmetics electricity business account.

It is known that cosmetics is a nearly zero cost of the industry, affordable herbal prospectus is very clear-"margin 80.34%, advertising, promotions, terminals and other marketing expenses accounted for 50% of sales revenue, net profit of about 10%". and cosmetics electric dealers will be a natural terminal and other costs directly omitted, as a cosmetics electric dealer said-"Private brand profits in 60%-70%."

If this data can not let industry peers cry, how can a few electric dealers to "make money to do TV ads"? Le Bee has done, through with the fashion talent bundled with its own brand strategy, relying on the power of the people's fans to pull sales-through the promotion of several television programs, many people also gathered a huge fan group, only " Xiao P teacher "in micro-blog words, they can radiate tens of millions of fans, they are also high-quality target consumers." As the famous American "home economics queen Martha", with the increasing exposure, the fan's sense of identity and sense of belonging more and more strong, "talent effect" led by the rising income.

"Female purse killer."

Liu said: "To be honest, I believe that most retail platforms, more than 50% of male users will always lose money, only more than half of female users you have the opportunity to make money." "Yes, 3C online users 68.1% of the male, no wonder that Jingdong is still burning money, and is known as the" female purse killer "cosmetics electric business, but the United States can not say.

According to statistics, China currently has about 400 million families, 650 million female population, women in the family at the same time bear the role of mother, daughter, wife and so on, they are the vast majority of children's supplies, old-age supplies and male goods buyers, women tend to spend five people a person's money, according to the Chinese Women's Life Survey Center show: in China, 77.3% of married women determine the family "eat", "wear" and "daily necessities" of the choice and purchase, women and families are the main market for residents living consumption.

Moreover, China's current middle-aged and young women under the age of 40 are experiencing a complete cosmetic education generation, consumption habits and the older generation has changed, and with the increase in income, cosmetic consumption upgrade phenomenon is very significant.

In 1980, China spent 1 yuan per person per year on cosmetics consumption, and in 2010 the figure became 180 yuan, and even so, Chinese cosmetics consumption was only 1/20 in Japan, 1/10 in the United States and Brazil, and 1/3 in Thailand. Professional skin Care has nine steps, But domestic female skin care is mostly not three steps; 2017, China will overtake Japan as Asia's first market ... Cosmetics, an annual increase of 23.8% of the plate, is one of the most market-oriented industries in China.

But more frightening, is the growth of China's cosmetics online shopping more space than under the line is also huge: 2010 Cosmetics online growth rate of 79%, 2011 as 66.6%, its growth trend leading the Chinese online market, the 2015 cosmetics network market is expected to break hundreds of billions. In a more vivid sense, cosmetics have become the third largest market share in China.

"Not beautiful", yes.