Enterprise station focus on search engine optimization from where to start

Absrtact: For an SME station how to pay attention to search engine optimization (SEO) This question, the author thinks, small and medium-sized website General traffic is not high, we should put the traffic from the search engine over, that is, visitors, prompting them to purchase desire, thus

For an SME station how to pay attention to search engine optimization (SEO) This problem, the author thinks, the Small and medium-sized website General traffic is not high, we should put the flow from the search engine, that is, the visitor, urges them to have the purchase desire, thus submits the order, enhances the experience degree, increases the visitor viscosity This is our final goal.

Enterprise station how to pay attention to search engine optimization (SEO) We should start with the following:

1, reduce flash animation and pictures in the Web application

Many small and medium-sized websites in order to pursue the beautiful, all in the home page put a lot of pictures and flash animation, basically no text, and Baidu Spider on these no text pictures and Flash animation is not interested, so, should try to reduce flash animation, in the picture must be added text description.

2, determine the site's core keywords

For small and medium-sized websites, in the choice of core keywords must be professional, can not be randomly selected, can not choose more than 5 keywords, can be divided into three areas: the first is the abbreviation of small and medium-sized enterprises, followed by the product collectively, the last is the industry abbreviation. Try to choose some keywords about the product and the service but the cold keyword to optimize the quantity. Do a long tail keyword keyword ranking, will inevitably bring more customers to the enterprise.

3, SEO website optimization content for the King

Home, the entire site to generate pseudo static form, including columns, article pages, such as the use of Search engine optimization (SEO), the content of the enterprise station so some fixed content, so, there is the necessary price news column, to make the site to do a long time, must develop the habit of writing false original and original, This does not let Baidu think is a spam site and manslaughter. At present, false original Baidu is a bit included, the best original article, there is no time that is false original higher some.

With: The site map, Baidu Map, Google Maps also in the home page plus, at the same time, write well in robot.

4, site optimization outside the chain in the quality is no more

There's been a word that says the content is king, outside the chain for the emperor, visible outside the chain is also very important, but because of Baidu algorithm has been changed, now the chain is not as crazy as the original, not as crazy as before, and now hair outside the chain should be targeted hair, how to target? For example: Your website is to do the school, then you send the chain should go to some education of the website or forum on the hair, and, you can not just a chain, the best in the form of soft text to do, because the outside chain is also to quality.

In fact, there are a lot of resources outside the chain, but now most of them can not do, such as: forum signature, Baidu Encyclopedia, stick outside the chain, buy outside the chain, these are useless, can not bring weight, on the site can only be more harm than good. Many people say that Baidu has weakened the transfer of the weight of the chain, in fact, not all right, because, now a lot of outside the chain of resources can not be done, plus the Baidu degree of the chain of requirements are also strict, you send more unqualified, then, your site is dangerous.

And the site to have a good ranking, there must be a certain amount of the chain to do, or the longer the longer the more you can. The increase and decrease of the chain will affect the ranking of the site, so the enterprise station to do search engine optimization (SEO) has advantages and disadvantages, the benefits may be faster, the disadvantage may be K station.

Enterprise station how to pay attention to search engine optimization (SEO)? I think that the content is mostly better, as long as there is a ranking of time problems, and the chain? If you are not SEO professionals, I suggest that do not send, do the content on the line.