Ericsson Fusion TV Roadshow launches today

The 2011 Ericsson Integrated Television Roadshow was officially launched in Shanghai, China today (March 7).　　Under the theme of "Full media interaction", Ericsson will be touring 12 cities in China, bringing the latest technologies and solutions for integrated television to customers and the public. "As an undoubted leader in communications, Ericsson has the industry's leading technology and market position in the television industry," said Olsson Mats H Olsson, president of Ericsson's China and East Asia. We have invested huge sums of money and strength in building a strong local television team in China, and the roadshow shows a series of innovative triple-net solutions that Ericsson has built for China's radio and television operations. I hope that with Ericsson's extensive experience in deploying integrated TV systems around the world, we can help broadcasters to meet the high quality content and flexible way of watching TV viewers, and promote the convergence of the three networks in China's rapid take-off. "According to the plan, road truck will start from today to May, to Shanghai, Nanjing, Zhengzhou, Beijing, Xiamen, Guangzhou, Wuhan, Chongqing, Xi ' An, Jinan, Changchun and Harbin 12 cities, covering most of the first phase of the three-network integration pilot cities." In Ericsson's integrated television roadshow, visitors will have the opportunity to learn three things at close range: first, from three nets to 50 billion connections--the integration of television global and China's development trends Ericsson believes that by 2020, the world will have 50 billion internet terminals. Triple-Net fusion is the first step of the 50 billion connection and is also a crucial step. China entered the 3G ERA in 2009, and in 2010 launched the starting gun of the triple net fusion. This will not only accelerate China's informatization process, but will also lead to the early arrival of global 50 billion connections.　　Welcome to learn more about how Ericsson has been able to meet the networked society (networked powering) strategic initiative, industrial analysis of triple-net integration, analysis of consumer behavior in digital primary generation, and Ericsson's success stories related to integrated television worldwide. Second, the full media interaction, open the wonderful vision--TV interactive multimedia system solution "TV Interactive multimedia system" is Ericsson in its global mature IMS and interactive television Platform (IAP) on the basis of China's cable operators customized three-network integration program. This scheme also supports the hybrid access based on bidirectional wired Network (HFC) and pure IP network environment, giving full play to the ability of broadcasting two-way network.　　In addition, the program also provides live broadcast and interactive TV service, telecom-class multimedia communications and broadband services, as well as a variety of different business calls, and for the future business development of radio and television operators to provide a business call platform to facilitate the operator's future business design and development. "TV Interactive multimedia system" with TV and set-top box as the main terminal, providing interactive television, multimedia communications and television and communication capabilities, while supporting traditional terminals, such as Pc,sip phone (including video phone),Facilitate the business development of operators. Third, not fresh, let experience fly-integrated TV Live Demo 1, interactive television business: in the traditional live and interactive television business, based on the enhanced status, instant messaging, and SMS control, reminders and communication integration business; All of the above interactive television business, At the same time, it can be presented in the PC terminal based on the broadband network. 2. Multimedia Communication Service: In addition to supporting the traditional IMS communication terminals (PC, SIP telephone), the support based on the cable operator set-top box multimedia communication services, and on the television display; Because of the IMS system,　　So it can facilitate interoperability with other operators and the clearing of the net; 3, broadband services: powerful Internet capabilities, compatible with all broadband applications.　　"TV Interactive multimedia System" by radio and television existing two-way network load, compatible with the existing two-way network and broadcast system, can be upgraded through the existing set-top box, to achieve some or all of the business, can fully protect the existing radio and television investment under the premise of the realization of triple net integration.　　Also on display are Ericsson-assisted triple-Net Gpon solutions and IP solutions, as well as business consulting and training programs for radio and television operators. Ericsson has not only set up a research center focusing on television in Beijing, Shanghai and Guangzhou, but also set up a complete implementation team nationwide to meet the needs of customers. To achieve success in the three-network integration area, it is also critical to understand the end-user's usage and requirements. Ericsson has a very strong business advisory team at home and abroad, doing a large number of user surveys each year to understand their requirements for television, telecommunications and triple-net integration. Ericsson is ready to make the latest, most dazzling and best use of the triple-NET applications available to the end users in China.